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Ssme04wb - Selling Mopar Accessories.docx
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Ssme04wb - Selling Mopar A
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Ssme04wb - Selling Mopar AccessoriesHow should you help your customer enroll in applicable services for their vehicle? -
ANSWER- Walk through the enrollment process with your customer before leaving the
dealership.
When the customer is purchasing a new vehicle, which is not an example of using
consultative method to introduce accessories? - ANSWER- Nuding a customer into a
lifestyle that a certain part or accessory might fit.
Which is not a place a customer can buy major Mopar accessories? - ANSWER- Major
auto parts dealers
While suggesting Mopar accessories, your customer's body language indicates that
they are not interested. How should you proceed? - ANSWER- Back off and don't
pressure the customer.
How would you use Mopar "Dream Cards" with customers? - ANSWER- Show
examples of accessorized vehicle with part names and numbers.
What situation presents the best opportunity to sell Mopar accessories? - ANSWER-
During a new vehicle sale.
A Pacifica customer comes in for an oil change. Which lifestyle clue would be most
helpful for generating accessory details? - ANSWER- A tent and camping gear in the
rear of the vehicle.
The Jeep Wrangler hard top fits better than aftermarket options. Which "FAB" category
does this statement fit? - ANSWER- Benefit
According to the 2021 SEMA Retail Trends Market Report, U.S Automotive Aftermarket
Sales are projected to __________ - ANSWER- To Increase
Which is not an appropriate way to introduce customer to Mopar accessories? -
ANSWER- Through aftermarket retailers
The Brand app combines the functionality of the Uconnect app and ________. -
ANSWER- owner support plus (os app)
According to "FAB" concept, ________ help the customer visualize what the
accessories will do for them and how it will enhance their lifestyle? - ANSWER- Benefits
In which areas does Mopar primarily stand out against the competition? - ANSWER-
Value and design/engineering
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