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MBA 706 Chen: Exam 1 Questions and Answers
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MBA 706 Chen: Exam 1 Questions and Answers
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MBA 706 Chen: Exam 1 Questions and AnswersPatterns of consumer behavior CORRECT ANS-- Phases consumers go through when
making a purchase
- Different kinds of purchases that consumers make
- How consumers sense and perceive, become motivated, form attitudes, and make decisions
- The cultural differences that influence consumers
Purchase process CORRECT ANS-- Pre-purchase
- Purchase
- Post-purchase
Pre-purchase CORRECT ANS-- Identify need/want
- Search for solutions
- Consideration set
Puchase CORRECT ANS-- Narrow consideration se
- Decide on retail channel
Post-purchase CORRECT ANS-- Customer satisfaction
- Likelihood of repeat
- Generate word of mouth
Purchase process users CORRECT ANS-- B2B and B2C
- The amount of time spent on particular stage depends of what is being bought
Purchase types CORRECT ANS-- Consumer
- Business
, MBA 706 Chen: Exam 1 Questions and Answers
Consumer purchases CORRECT ANS-- Convivence
- Shopping
- Specialty
Business purchases CORRECT ANS-- Straight rebuy
- Modified rebuy
- New buy
Convenience CORRECT ANS-- Low involvement
- Standard/ Frequent/ Impulse
- Not much time spent thinking or panning
Shopping CORRECT ANS-- Medium involvement
- Not as frequent
Spent time and effort prior to purchase
Specialty CORRECT ANS-- High involvement
- Occasional, Expensive, more thought out
- Put in effort
Straight rebuy CORRECT ANS-- Low involvement-
- Purchase same as last time with little thought
Modified rebuy CORRECT ANS-- Medium involvement
- Something was altered
- Some thought
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