TMP 120: Final Exam Study Guide.
Net Present Value - answerpresent value of future expected cash flows minus investment
Branded House - answerbusinesses under one brand
House of Brands - answermultiple different brands under one business
Brand Positioning - answerDiscern positioning for selecte...
Time Value of Money - answer✔Definition: Income today is real AND Income received in the
future is worth less than the same income received now.
Effects:
Risk, Inflation, Uncertainty, Missed opportunity to take, invest and earn interest, Opportunity
Cost: could have invested in alternative projects
Compounding calculations - answer✔present value to future value
Discounting calculations - answer✔future value to present value
Pro Forma: Income Statement - answer✔a financial statement that shows the projected results of
the operations of a firm over a specific period
features: COGS, gross profit, operating expenses, operating profit, net profit, net income
Pro Forma: Balance Sheet - answer✔provides a firm a sense of how its activities will affect its
ability to meet its short-term liabilities and how its finances will evolve over time
features: current assets, long-term assets, current liabilities, long-term liabilities, owner's equity
Scenario analysis - answer✔Map out a few possible alternative futures and consider their
implications for the organization. Use distinct narratives and driving forces. Develop options.
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