10/21/24, 8:14 AM AIPMM- CPM EXAM 2024-2025 QUESTIONS AND CORRECT ANSWERS(VERIFIED ANSWERS) Flashcards | Quizlet
AIPMM- CPM EXAM 2024-2025 QUESTIONS AND
CORRECT ANSWERS(VERIFIED ANSWERS)
Terms in this set (183)
intangibility
Nature and characteristic inseparability
of a service variability
perishability
Product
What are the 4 Kotler's Price
Market Strategies? Promotion
Place
Intensity of Competitive Rivalry
Threat of New Entrants
What are Porter's 5
Threat of Substitute
forces?
Bargaining Power of Customers
Bargaining Power of Suppliers
Conceive
Plan
Develop
What are the 7 phases of
Qualify
PLC?
Launch
Deliver
Retire
Conceive
What are the steps of Plan
NPD? (Phases) Develop
Qualify
,10/21/24, 8:14 AM AIPMM- CPM EXAM 2024-2025 QUESTIONS AND CORRECT ANSWERS(VERIFIED ANSWERS) Flashcards | Quizlet
What is the strategy for Market Penetration
existing market/existing
product? (Ansoff's Growth
Matrix)
What is the strategy for Product Development
existing market/new
product? (Ansoff's Growth
Matrix)
What is the strategy for Market Development
NEW market/existing
product? (Ansoff's Growth
Matrix)
What is the strategy for Diversification
new market/new product?
(Ansoff's Growth Matrix)
Market Objective: Gain Introduction
awareness
Competition: None
Product: One
Price:
Skimming/Penetration
Promotion:
Educate/Inform
Place: Limited
Market Objective: Stress Growth
differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive
differences
Place: more outlets
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