MKTG 3701 Final Exam/ Newest 2025.
Which part of the consumer decision-making process does the marketer usually have
control over? - CORRECT ANSWER-post-purchase evaluation
All of the following were listed in your text as situational influences that affect the
consumer decision-making process EXCEPT? - CORRECT ANSWER-attitude
As noted in your text, what tool is very useful for marketing low-involvement products? -
CORRECT ANSWER-in-store promotion
Compare the following to determine the best example of a high-involvement product
purchase? - CORRECT ANSWER-a new car
How are consumers influenced by reference groups? - CORRECT ANSWER-
Consumers use the same criteria as their reference groups to make their own consumer
decisions
In the consumer decision-making process, searches for information fall into two main
categories? - CORRECT ANSWER-external and internal
Individuals who exert an unequal amount of influence on the decisions of others
because they are considered knowledgeable about particular products are called? -
CORRECT ANSWER-opinion leaders
Examples of _______________ include: someone's recommendation of a new
restaurant, the design of a package, a brand mentioned by a friend, or an ad on TV. -
CORRECT ANSWER-external stimuli
Miller has just purchased a new Alley A1 Specialized bicycle for 1000 dollars. Miller
realizes that the alley A1 costs more than most bikes, and even at that price it does nOt
come with a set of pedals. Even though other brands of bicycles cost much less than
the alley A1, Miller tells himself that the alley A1 is more comfortable and has greater
durability than most road bikes. As Miller wonders if he made the right purchase
decision, he is experiencing? - CORRECT ANSWER-cognitive dissonance
Sal has heard a lot about his town country club. He heard it has a great golf course,
tennis courts and dining room. In addition, many of Sal's business partners belong to
the club. Although he doesn't have the money to join the club now, Sal hopes to be able
to in the future. What type of reference group would the country club be for Sal? -
CORRECT ANSWER-an aspirational reference group
The steps of the consumer decision-making process in order are? - CORRECT
ANSWER-need recognition, information search, evaluation of alternatives, purchase,
and post purchase behavior
,BMW's slogan, "The Ultimate Driving Machine", appeals to which level of Maslow's
hierarchy of needs? - CORRECT ANSWER-esteem
If _____________ was easy to explain, then all products would sell as well as projected,
all ads would be effective, and marketing would be a simple field. But in reality,
consumers are frustrating and irrational and difficult to predict. - CORRECT ANSWER-
consumer behavior
Which of the following is a personal characteristic that is unique to each individual and
is generally stable over the course of one's life? - CORRECT ANSWER-Personality
____________ can be found in libraries, professional organizations, trade associations,
magazines, newspapers, or even competitors. - CORRECT ANSWER-Secondary data
All of the following are reasons qualitative data analysis can be challenging and
misleading EXCEPT? - CORRECT ANSWER-observation can include subtleties that a
marketer might miss.
GM wanted to know what features were used the most in their new cars, so they sent
researchers to interview 100 owners. This is an example of? - CORRECT ANSWER-in-
home interview
According to your text, what is the most basic concept in marketing? - CORRECT
ANSWER-determining the difference between consumer needs and wants
All of the following are elements contained in the 4 Ps of the marketing mix EXCEPT? -
CORRECT ANSWER-profit.
Daphne used to work in the city where she would take public transportation to work.
However, she just took a new job in the suburbs and now not only has to find a place to
live, but also has to buy a car to get to and from her job. For Daphne, these things
represent? - CORRECT ANSWER-a need.
In marketing, an exchange refers to? - CORRECT ANSWER-buyers and sellers trading
things of value so that each is better off as a result.
Outdoor Adventures is a company that sells clothing and gear related to all types of
outdoor activities. In an effort to stave off competition, the company has begun keeping
a log of customer interests and hobbies so it can alert them to local events of relevance
to them as well as send them articles that pertain to their favorite activities. In addition,
Outdoor Adventures has added a section to their website where customers can post
pictures of themselves using the stores gear. These efforts illustrate how the firm is
engaged in? - CORRECT ANSWER-relationship marketing.
, What is the premise behind the marketing concept? - CORRECT ANSWER-a focus on
satisfying the needs of the customer
A company that has a market orientation and adheres to the marketing concept does
NOT? - CORRECT ANSWER-fuel sales growth through the application of aggressive
sales techniques
A problem facing the timber industry is the absence of any effective way to prove that
rain forest timber has been legally harvested. In places like Indonesia, as much as 80
percent of timber available for sale is illegally cut. Companies like The Home Depot do
not want to sell timber from illegally logged forests even though the demand is great for
timber from rain forests. Which of the following conditions required for an exchange to
occur is missing when a company tries to sell illegally acquired logs to The Home
Depot? - CORRECT ANSWER-Each party believes it is appropriate to deal with the
other party.
Colorado Silversmith creates and markets silver and turquoise jewelry, which it sells to
retailers in the western United States. Management believes its retail customers will
stock more jewelry if its salespeople use aggressive marketing techniques, so the
company provides strong incentives for salespeople and promotional allowances to
resellers to get distribution for its jewelry. In other words, the company has a
_____________ orientation? - CORRECT ANSWER-sales
Kelloggs is offering free DVDs to consumers who collect five official Collection
certificates from the back panels of specially marked packages of Kelloggs cereals and
then mail them with the official order form. Within 90 days, these consumers will receive
the movie of their choice. _____________ will occur when a movie fan mails in his or
her certificates for a movie? - CORRECT ANSWER-exchange
Mimi Couturier is a design company that specializes in formalwear for women. The
company is known for challenging fashion mores. The fashion designers use computer
assisted design software to create what it thinks women should wear. The company
regularly hires industry experts to examine its factories to find waste and inefficiencies
that can be eliminated. The company has expanded the number of products it offers for
sale many times. However, for the last two years Mimi Couturier has lost money, and it
has had to lay off some of its workforce. To avoid this occurrence in the future, Mimi
Couturier should? - CORRECT ANSWER-have someone study its target market to see
what needs and wants should be met by Mimi Couturier
One facet of marketing is that it is? - CORRECT ANSWER-a philosophy that stresses
customer satisfaction
Researchers at PPG Industries spent considerable time, effort, and money developing a
bluish windshield that would let in filtered sunlight but block out the heat. Little market
research was done, but the scientists were convinced this new product would be
significantly better than existing windshields even though it was more expensive and of
