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mkt 315 exam 1 with correct answers
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mkt 315 exam 1 with correct answersA type of marketing that involves the creation and sharing of online material (such as videos, blogs, and
social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its
products or services. - correct answer-Content Marketing
The process of gaining traffic and visibility from search engines through both paid and unpaid efforts. -
correct answer-Search Marketing
Earning traffic through unpaid or free listings - correct answer-SEO
Buying traffic through paid search listings. - correct answer-SEM
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing
content on social media networks in order to achieve your marketing and branding goals. - correct
answer-Social Media Marketing
The act of sending a commercial message, typically to a group of people, using email. In its broadest
sense, every email sent to a potential or current customer could be considered email marketing. ...
Marketing emails can be sent to a purchased lead list or a current customer database. - correct answer-
Email Marketing
The overall process of strategy, organization, concept generation, product and marketing plan creation
and evaluation, and commercialization of a new product. - correct answer-Product Creation
The act of writing text for the purpose of advertising or other forms of marketing. The product, called
copy, is written content aiming to increase brand awareness and ultimately persuade a person/group to
take a particular action. - correct answer-Copywriting
Digital speak for buyer persona or target audience
Be as specific as possible to craft personalized content, offers and campaigns
,1. goals and values
2. sources of information
3. demographics
4. challenges and pain points
5. objections - correct answer-Customer Avatar
Product Creation:
What products/services can you develop to assist the avatar in meeting their goals?
Advertising:
How can you describe these offers in your ads and sales copy?
Content Marketing:
What blog posts, podcasts, newsletter, and other content vehicles might your avatar respond to?
Email Marketing:
How can you tailor your email subject lines and body copy to be consistent with the avatar's goals? -
correct answer-Goals and Values
My ideal customer would:
read ______, but no one else would.
subscribe to ______, but no one else would.
attend ______, but no one else would.
The idea is to find their niche. - correct answer-Sources of Info
What is holding the avatar back from achieving their goal? - correct answer-Challenges/Pain Points
, Why would the avatar decline to buy the product/service?
Prepare ahead of time to combat any objections the avatar may have. - correct answer-Objections
1. generate awareness
2. drive engagement
3. build subscribers/leads
4. increase conversions
5. build excitement
6. make the core offer sale
7. develop brand advocates
8. grow brand promoters - correct answer-Customer Journey
advertising, social media, search - correct answer-generate awareness
t's not enough to make a cold prospect aware, you must engage
blog posts, podcasts, videos - correct answer-Drive engagement
anyone who has given you permission to have a conversation with them
email, facebook, twitter, instagram, iTunes, stitcher - correct answer-Build subscribers/leads
convince the prospect to give you a little time or money
here we are beginning to onboard - correct answer-Increase conversions
The value of the offers should exceed the price paid by the customer - correct answer-build excitement
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