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UKY MKT 315 GRIMES EXAM 1 WITH CORRECT ANSWERS
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UKY MKT 315 GRIMES EXAM 1 WITH CORRECT ANSWERS
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UKY MKT 315 GRIMES EXAM 1 WITHCORRECT ANSWERS
content marketing - correct answer-type of marketing that involves the creation and sharing of online
material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is
intended to stimulate interest in its products or services.
Search Marketing - correct answer-•The process of gaining traffic and visibility from search engines
through both paid and unpaid efforts.
-Search Marketing encompasses:
•SEO: Earning traffic through unpaid or free listings.
•SEM: Buying traffic through paid search listings.
Social Media Marketing - correct answer-Form of internet marketing that involves creating and sharing
content on social media networks in order to achieve your marketing and branding goals.
Email Marketing - correct answer-Sending a commercial message, typically to a group of people, using
email. In its broadest sense, every email sent to a potential or current customer could be considered
email marketing. ... Marketing emails can be sent to a purchased lead list or a current customer
database.
Copywriting - correct answer-The act of writing text for the purpose of advertising or other forms of
marketing. The product, called copy, is written content aiming to increase brand awareness and
ultimately persuade a person/group to take a particular action
Customer Avatar - correct answer-1.Goals and Values
a)Determine what the avatar is trying to achieve. What values do they hold dear?
2.Sources of Information
a)What books, magazines, blogs, news, etc. does the avatar reference for info?
3.Demographics
a)Establish age, gender, marital status, ethnicity, income, etc.
, 4.Challenges and pain points
a)What is holding the avatar back from achieving their goal?
5.Objections
a)Why would the avatar choose not to buy your product or service?
Goals and Values - correct answer-•Product Creation:
-What products/services can you develop to assist the avatar in meeting their goals?
•Advertising:
-How can you describe these offers in your ads and sales copy?
•Content Marketing:
-What blog posts, podcasts, newsletter, and other content vehicles might your avatar respond to?
•Email Marketing:
-How can you tailor your email subject lines and body copy to be consistent with the avatar's goals?
Sources of Info - correct answer-•My ideal customer would:
-read ______, but no one else would.
-subscribe to ______, but no one else would.
-attend ______, but no one else would.
Challenges/Pain Points - correct answer-•What is holding the avatar back from achieving their goal?
•For example:
-I am tired of losing proposals because ____.
-Buyers aren't seeing my product because ____.
I'm receiving negative feedback because ____.
Objections - correct answer-•Why would the avatar decline to buy the product/service?
•Prepare ahead of time to combat any objections the avatar may have.
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