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Food Sales/Marketing JCCC – Questions & Solutions
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Food Sales/Marketing JCCC – Questions & Solutions
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Food Sales/Marketing JCCC – Questions & SolutionsMarketing is primarily concerned with
the location of the restaurant.
A)the location of the restaurant
B)the customer's needs and wants.
C)what the chef is capable of preparing well.
D)how much revenue the restaurant will generate Right Ans - B) the
customer's needs and wants
A restaurant adds seafood and vegetarian entrees to their menu because it has
received requests for these items from its customers. From a marketing
perspective, the restaurant is trying to
A)meet the needs and wants of its customers.
B)react to a trend.
C)branch out into other markets.
D)satisfy the chef's desire to be more creative. Right Ans - A) Meet the
needs and wants of its customers
All customers desire good value. Good value is
A)quality products presented as a fair price.
B)quality items offered at high prices.
C)low-quality products offered at high prices.
D)inferior products offered at low prices. Right Ans - A)quality products
presented as a fair price
,Something that the customer sees as an advantage of one product when
compared with another is known as that product's
A)benefit.
B)value.
C)feature.
D)sales method Right Ans - A)Benefit
The characteristics of the items on a menu and services sold to guests are
known as
A)features.
B)benefits.
C)values.
D)identifiers Right Ans - A)Features
Facts about a target market such as customers' age, gender, race, geographic
location, or other personal characteristics are known as
A)demographic information.
B)guest profile.
C)behavioral information.
D)psychographic profile Right Ans - A) Demographic Information
A restaurant manager decided to place an advertisement for his restaurant in
the sports section of a local newspaper. The advertisement will run every day
for two weeks and will feature the restaurant's Sunday Hot Wing special. This
series of advertisements will cost $200, and the manager will determine the
success of these advertisements by measuring the increase in Sunday sales.
The manager has created a(n)
marketing plan.
financial plan.
advertising plan.
sales campaign Right Ans - Marketing Plan
The manager of a restaurant with a target market of young families with small
children is making a decision about where to spend his print media marketing
budget. He has narrowed his choices to a magazine that is placed in senior
, citizen neighborhoods for a low price per reader or a magazine that is made
available in pediatricians' offices for a higher per reader cost. The manager
asks for your opinion. You advise that the
money be spent with the magazine that is available in the pediatrician's
offices because the target market is young families.
money be spent with the magazine that is placed in senior citizen
neighborhoods because it is the lower cost per reader.
budget be equally divided between the two because that way you cover a
larger market even if it is not your market.
manager find a different magazine in which to advertise because neither of
these matches the target market. Right Ans - money be spent with the
magazine that is available in the pediatrician's offices because the target
market is young families.
detailed listing of specific activities designed to reach the revenue goals of an
operation is known as the
marketing plan.
target market.
market list.
sales plan Right Ans - marketing plan
An appropriate time to begin marketing a restaurant's banquet facilities for
holiday parties would be
early fall.
January.
mid-November.
July. Right Ans - Early Fall
A restaurant has identified its target market as young families with small
children. An effective marketing activity might be
sponsoring a pee wee soccer team.
offering a two-for-one special on Hot Wings during Monday night football.
posting pictures in the restaurant of celebrities who have visited the area.
lowering the lights and creating a romantic atmosphere Right Ans -
Sponsoring a pee wee soccer team
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