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2020 APR Test Q-s WITH COMPLETE ANSWERS
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2020 APR Test Q-s WITH COMPLETE ANSWERS
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EUNICE2020 APR Test Q's WITH COMPLETE SOLUTIONS
Terms in this set (19)
In issues management, what is the most The correct answer is:
proactive approach to addressing negative
or misleading information posted online D. Make policy changes to address complaints highlighted on these sites.
about your organization?
A. Buy domain names that could be used
by opposition group.
B. Post anonymous comments on blogs to
combat this information.
C. Prepare a news release that discredits
the inaccurate information.
D. Make policy changes to address
complaints highlighted on these sites.In
issues management, what is the most
proactive approach to addressing negative
or misleading information posted online
about your organization?
Why should a successful public relations B. To interpret trends for management.
counselor continually review present and
future realities for an organization?
A. To develop a vision statement.
B. To interpret trends for management.
C. To interpret the organization's business
plan.
D. To consider the role public relations
might play.
E. To know what path the organization
should pursue.
1/7
, Which two factors have the strongest B and E.
influence on the public relations B. The training and experience of its most senior PR practioner.
department's standing with the E. The PR department's ability to demonstrate business and financial literacy.
organization's dominant coalition? (choose
two).
A. The number of staff assigned to the PR
dept.
B. The training and experience of its most
senior PR practioner.
C. The tenure of the most senior practioner
in the PR dept.
D. The PR departments position on the
company's organizational chart.
E. The PR department's ability to
demonstrate business and financial literacy.
Which statement is true about an open The answer is A.
systems model of PR in an organization? A. It adapts to changing organizational environments.
A. It adapts to changing organizational
environments.
B. It adopts the policy of transparency to
build public trust.
C. It focuses on removing communication
barriers between its business divisions.
D. It communicates with its publics
frequently to effect change outside the
organization.
You are the community relations direction The answer is C.
for a public water utility that has been Write the blog yourself, identifying yourself as an employee of the utility, and quote
targeted by a group of activists opposed the scientific opinions of a variety of sources.
to adding fluoride to drinking water. The
activists are waging an intense internet
campaign against the practice. Your utility
has overwhelming evidence of the health
benefits of fluoridated water. The manager
of the utility asks you to initiate a blog to
get the health message out. What is the
most appropriate course of action?
A. Use the utility employees to write the
blog, posing as dentists and physicians.
B. Recruit a group of volunteer dentists and
physicians to write the blog under their
own identities with no reference to the
utility.
C. Write the blog yourself, identifying
yourself as an employee of the utility, and
quote the scientific opinions of a variety of
sources.
D. Compensate a group of dentists and
physicians to write the blog, identifying the
utility as the sponsor of the blog but
without disclosing the compensation.
2/7
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