FSM131Exam3QuestionswithCorrect
Answers.
The dominant type of food service in the United States - Correct Answer conventional
An example of food in the food processing continuum that enters a foodservice operation
with little or no processing would be buying - Correct Answer fresh apples, sugar...
FSM 131 Exam 3 Questions with Correct
Answers.
The dominant type of food service in the United States - Correct Answer conventional
An example of food in the food processing continuum that enters a foodservice operation
with little or no processing would be buying - Correct Answer fresh apples, sugar, flour and
shortening to make an apple pie
A restaurant that recieves raw food products, prepares it, and serves it immediately to the
customer could be classified as a _______ type of foodservice. - Correct Answer
conventional
In a _____ foodservice, menu items are produced and held in chilled or frozen until heated
for service later - Correct Answer ready-prepared
"Marketing effectiveness" refers to minimizing the resources that must be spent to achieve
the desired product exchange. - Correct Answer False
_____ is the marketing communication that serves specifically as an incentive stimulate
sales - Correct Answer Promotion
List at least 3 social networking sites - Correct Answer Facebbok, My Space, Twitter
Enviromental forces are of great importance to the marketing manager because they help
identify the target market. - Correct Answer True
A name, term, design, symbol or any other feature that identifies one sellers good service
as distinct from other sellers is termed ________. - Correct Answer brand
The physical elements in an operations design that appeal to a customers emotions are
termed ____________. - Correct Answer atmosphencs
Proactively gathering complaints from customers is a form of service marketing research. -
Correct Answer True
, Brand loyalty is repeated customer purchasing of a specific brand. - Correct Answer True
Market share - Correct Answer is the percentage of industry sales of a product
Marketing mix is the combination of product and price that created value for the customer -
Correct Answer False
A marketing objective is a statement of what is to be accomplished through marketing
activities - Correct Answer True
Gathering customer input during the service encounter is an example of what form of
service marketing research? - Correct Answer process checkpoint evaluation
SWOT analysis focuses on identifying - Correct Answer strengths, weakness,
opportunities and threats
Identifying marketing opportunities and potential problems confronting an organization is
known as - Correct Answer situation analysis
A strategic business unit is - Correct Answer a component of an organization with a
specific market focus
The four Ps of marketing are ____, ____, ____ and ____. - Correct Answer product, price,
promotion, programs
Which of the following is an accurate comparison of products and services? - Correct
Answer Services cannot be stored for future sale; products can
Companies that have developed frozen individual meals to be sold in supermarkets are
responding to - Correct Answer behavioristic variables
Natural resouces, population desnity, and subcultural values that influence a customers
product needs are referred to as _____variables. - Correct Answer geographic
A persons ethnicity, income and education are referred to as_______. - Correct Answer
demographic
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