JRN 430 Questions And Answers
conceptual roots of priming cognitive neoassociation
innovation an idea, practice, or object percieved as new by an individual or other unit of
adoption
what does theory say about the pattern of spread of a given innovation
steps of innovation process knowledge,...
conceptual roots of priming cognitive neoassociation
innovation an idea, practice, or object percieved as new by an individual or other unit of
adoption
what does theory say about the pattern of spread of a given innovation
steps of innovation process knowledge, persuasion, decision, implementation,
conformation
adopter categories in Dol process innovators, early adopters, early majority, late majority,
laggards
original agenda setting
revised agenda setting
, JRN 430 Questions And Answers
two main areas
agenda setting concerned with how the media agenda influences the public agenda
agenda building concerned with how the media agenda and the public agenda influence
the policy agenda
priming coverage can emphasize or call attention
framing seen as patterns of interpretation through which people classify information in
order to handle it efficiently
attribute agenda setting and framing evaluates only the salience of attributes of an object
1st level
2nd level
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