Tesla Southern New Hampshire University Online MKT-400 Strategic Brand Management 03:35:27 GMT -05:00 When we talk about brands in the developmental stage, we must talk about the things they’re doing and building in order to move onto the next stage of brand development. The development...
, When we talk about brands in the developmental stage, we must talk about the things
they’re doing and building in order to move onto the next stage of brand development. The
developmental stage is a crucial beginning for all brands and it’s one that no brand is ever able to
skip over. In order to create a brand, a product, a service, there needs to be a development stage
where everything, including the marketing mix is thought about and discussed.
With Tesla, though it’s already a big name brand due to its marketing and the CEO, it’s
still in the development stage. It is a baby company that is still working through the kinks and
trying to decide everything for itself. The name Tesla makes people think electric cars, which
is what they’re currently known for, but they also do other things like electric batteries, solar
panels, and more. The internal stakeholders of the company are engaged in the development of
the brand by being allowed to bring up issues in their communities and giving ideas as to what
the company to do to help solve them. The brand is very concerned about the environment and
protecting the planet. Which is the main reason why they made electric cars.
The employees also help to build the brand identity by talking about the company.
They tell people what the company stands for, what their products can do for their issues, and
how well the company treats them as employees. Tesla’s code of ethics makes sure that their
employees are treated not only fairly, but also treated with kindness and compassion and their
workplace is inclusive to everyone (2016). By making sure that their employees are taken care
of, Tesla is allowing the employees to talk about their jobs with pride and help to shine a great
light on the company.
Of course, there are always legal and ethical issues that every company must address in
the developmental stage. Trademarking, patents, licensing, etc. are all legal issues that need to be
thought about and addressed while in the developmental stage. When a new brand comes on the
03:35:27 GMT -05:00
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