Module Two Milestone Worksheet: Target Market and Persona Southern New Hampshire University MKT 205: Applied Marketing Strategies 01:39:33 GMT -05:00 TARGET MARKET P R OD U C T gourmet truffles with fruit, herb, and flower extract infusions T A R GE T MA R K E T R E SE A R C H My target ma...
Module Two Milestone Worksheet: Target Market and Persona
Southern New Hampshire University
MKT 205: Applied Marketing Strategies
01:39:33 GMT -05:00
, TARGET MARKET
P R OD U C T
gourmet truffles with fruit, herb, and flower extract infusions
T A R GE T MA R K E T R E SE A R C H
My target market is: Middle-aged individuals who are health conscious and have higher income
D E MO GR A P H I C C H A R A C T E R I S T I C S
The demographic characteristics for gourmet truffles with fruit, herb, and flower extract
infusions are people in the Gen Z and Millenial age range. The primary gender is female with an
educational work background, a college education, and an income starting at $100,000. Marital
status is universal and kids within the age of 0-2.
PSYCHOGRAPHIC CHARACTERISTICS
Some psychographic characteristics of the targetted market would be people with hobbies of
outdoor activities, cooking, health concious, proffesional development and having social and
political standings publicly.
01:39:33 GMT -05:00
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