Milestone One: Building Model Southern New Hampshire University QSO-510-X3339 Quantitative Analysis 02:33:50 GMT -05:00 Milestone One: Building Models The Paralyzed Veterans of America (PVA) is an organization that represents veterans throughout the United States, during the year they send ou...
The Paralyzed Veterans of America (PVA) is an organization that represents veterans
throughout the United States, during the year they send out various physical marketing
advertisements like flyers and free mailing labels (Sharpe, De Veaux & Velleman, 2018). To
better their results and become more efficient, the organization has compiled data on their
respondents that have sent in donations in the past. Using past donor data, the company will be
using the data to determine what factors contribute to the likelihood a person will donate and as a
result how they can maximize their marketing efforts to increase their donations.
The dataset provided represents 3648 donors that responded to the marketing attempts
with a donation of varying sizes. The dataset is broken down into 26 variables and the response
variable of the gift amount. This dataset will address the problem of maximizing their marketing
efforts to send out to those who are most likely to donate, but it fails to assess the variables
related to those who do not donate and their potential reasons for not donating. Figure 1 shows
the central tendency table for the data set based on the response variable, gift amount (measured
in dollars). The mean donation is 15.72 dollars, the median donation is 14 dollars, the mode
donation of the set is 10 dollars. The data set has a standard deviation of 12.03 and a variance of
144.70. The minimum donation sent is 1 dollar and the maximum 200 dollars, resulting in a
range of 199 dollars. A histogram, figure 2, of the gift amount shows the data is skewed to the
right with an outlier of 200 dollars.
To maximize efficiency for receiving donations, the PVA should focus on zip codes that
contain 20% - 40% male veterans. Figure 3a and figure 3b display that there is a higher
frequency of donations from people in the zip codes containing 20% - 40% of male veterans.
When looking at these zip codes, the PVA should consider households that have zero to one
02:33:50 GMT -05:00
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