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FIN 401 - Managerial Finance II Marketing Perceptions 2 (actual new exam tips questions and answers solution) Toronto Metropolitan University$14.49
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FIN 401 - Managerial Finance II
Marketing Perceptions 2 (actual new
exam tips questions and answers
solution) Toronto Metropolitan
University
,1) The process by which stimuli are selected, organized, and interpreted is called:
a. free response.
b. perception.
c. sensation.
d. stream of consciousness.
Answer: b
2) Daily we are bombarded by a symphony of colours, sounds, and odours.
The immediate response of our receptors to such basic stimuli is called:
a. stream of consciousness.
b. subjectivity.
c. sensation.
d. perception.
Answer: c
3) According to neuromarketing research, our ultimate preferences for a brand such as
Coke over Pepsi are not only shaped by the taste of the product, they are also
influenced by:
a. exposure.
b. sensation.
c. consumption.
d. perception.
Answer: d
4) According to neuromarketing research, when consumers know the brand name of
the beverages,:
a. they prefer Pepsi over Coke.
b. they prefer Coke over Pepsi.
c. they cannot distinguish between different brands of cola.
d. they equally prefer Pepsi and Coke.
Answer: b
,5) Vasi, a product manager at Kraft Foods, is reading a focus group report on tests
regarding new ads for Kraft Peanut Butter. He has found that the messages
consumers received are different from what Kraft intended. This is most likely due
to:
a. exposure.
b. perception.
c. consumption.
d. hedonism.
Answer: b
6) Sensory inputs is another term for:
a. the perceptual process.
b. psychological factors.
c. jingles.
d. external stimuli.
Answer: d
7) When marketers pay extra attention to the impact of sensation on consumer
product experiences, this is called:
a. experiential purchasing.
b. relationship marketing.
c. product positioning.
d. sensory marketing.
Answer: d
8) Upon entering the lobby, guests at Omni Hotels are greeted with the scent of
lemongrass and green tea and view elaborate floral displays. In their rooms they will
find
, eucalyptus bath salts and Sensation Bars—mini-bars stocked with items such as mojito-
flavoured jelly beans and miniature Zen gardens. This is an example of:
a. experiential purchasing.
b. relationship marketing.
c. product positioning.
d. sensory marketing.
Answer: d
9) Cross-cultural research has shown that consumers’ favourite colour is:
a. red.
b. yellow.
c. green.
d. blue.
Answer: d
Page Reference: 37
10) A blue chair has the ability to stimulate which feeling?
a. relaxation
b. hunger
c. envy
d. arousal
Answer: a
Page Reference: 37
11) Rameed had an important meeting in New York to negotiate a big order for
his company. He chose to wear his black suit because he knew black
represented:
a. excitement.
b. good luck.
c. intelligence.
d. power.
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