2-1 Milestone One: Guiding Coalition Recommendations Business School, Southern New Hampshire University MBA-699-Q4858 Strategic Opportunity Mgmt 24TW4 03:38:21 GMT -05:00 Introduction Change drivers often drive lasting change, and a group, not an individual, supports a successful change campa...
Business School, Southern New Hampshire University
MBA-699-Q4858 Strategic Opportunity Mgmt 24TW4
03:38:21 GMT -05:00
, Introduction
Change drivers often drive lasting change, and a group, not an individual, supports a
successful change campaign. Our life sciences firm will undergo change dictated by the
proprietor's decision to sell the firm. To support successful change, the strategic planning team
will impose a guiding coalition, a group of selected individuals to guide, shape, and assist in
sustaining change. Ferrabee (2020) calls a guiding coalition the unsung heroes of change
management, the team that relentlessly ensures that change occurs daily. Kotter (2012) identifies
four characteristics essential to the development of the guiding coalition:
Position Power- key players and managers
Expertise- various points of view and experience
Credibility- good reputation in the firm
Leadership- proven leaders to drive change
This report will identify members with the leadership and social skills mentioned to
ensure that the change effort is communicated throughout the organization.
Recommendation
The first step toward building a guiding coalition is identifying the right members. Using
the provided employee personas and organizational chart, I recommend: Leslie Krupp as a sales
representative, Stan Raffety as a human resource manager, Elaine Hartwick as an acting director,
and Chris Botting as a sales executive. The team member recommendations are based on
experience, degrees of influence, skill sets, and knowledge of the company. The goal of the
coalition is to make a commitment, have influence, and have a positive impact on change the
change initiative.
03:38:21 GMT -05:00
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