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ENC1102 Visual-Digital Rhetorical Analysis Assignment

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ENC1102 Visual-Digital Rhetorical Analysis Assignment

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  • October 17, 2024
  • 3
  • 2021/2022
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anyiamgeorge19
Maurer 1


Christopher Maurer

Dr. Amy L. Trogan

ENC1102

7 February 2022


The Power of Keloptic




Vision is one of the most important things in the human body, they require you to see.

Your eyes let you interpret many things; they are the key to everything. The Keloptic knows that

and wants to make sure you have the best glasses to help you see everything not just ads, they

created an ad that targeted people who need glasses and people who wanted a clearer picture.

Keloptic uses a portrait of Van Gogh's post-impressionist self-portrait, the portrait well known

for its blurry color scheme which makes no clear distinction between hues and tones. Putting the

glasses in front of the painting to reveal Van Gogh’s face, indicating the power of their product.

The key purpose of this advertisement is to inform people that Keloptic is the only

product that can help them see better, it is bad enough that eyeglass wearers must look at blurry

things so to stop this Keloptic gives their customers a better pair of eyeglasses that can even see

blurry version of a blurry Van Gogh painting. The Vision Council projected that there are 194.1

million vision correction users in the U.S. The desires that one may see are the world, to see the

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