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Marketing 3213 Chapter 8 questions with correct answers (5)
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Marketing 3213 Chapter 8 questions with correct answers (5)
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Marketing 3213 Chapter 8 questions withcorrect answers (5)
Mostly, business is made up of: - correct answer ✔✔smaller, more frequent transactions
T/F: Face-to-face communication is necessary for true "frontline" transactions. - correct answer ✔✔False
Frontline Interfaces can be: - correct answer ✔✔people and/or equipment
T/F: Technology has had little impact on organizational frontlines in most industries. - correct answer
✔✔False
T/F: Service users have to be human consumers by default. - correct answer ✔✔False
Rachel goes to Walmart to buy groceries, and checks out with a cashier. When Rachel hands her cash to
the Walmart employee, what kind of interaction has taken place? - correct answer ✔✔Traditional
Interactions
When Mariah needs money, she goes to an ATM instead of driving to her bank. When Mariah utilizes this
ATM that represents her home bank, what kind of interaction has taken place? - correct answer
✔✔Human customer, Machine service provider
Pacemakers that communicate with healthcare computers and can be re-calibrated by those computers
are an example of what kind of interactions? - correct answer ✔✔Automated Service Delivery
Which of these types of interactions is the only one where human interaction is absolutely necessary? -
correct answer ✔✔Traditional Interactions
The acronym LAURA helps us to analyze and adjust when: - correct answer ✔✔a product or service has
disappointed the consumer
, In the acronym LAURA, the "U" stands for understand. What should a marketing professional
understand? - correct answer ✔✔exactly what happened to cause the problem
Which of these is not a part of the acronym LAURA? - correct answer ✔✔Recognize
T/F: Company employees are only able to act (the last "A" in the acronym LAURA) if the problem was
caused by an issue on the firm's side of the transaction. - correct answer ✔✔False
What is the definition of retailing? - correct answer ✔✔Selling goods and services to consumers for their
own use
What is the difference between retailing and wholesaling? - correct answer ✔✔retailers sell to
individuals for end use; wholesalers sell to companies for resale/company use
What is the difference between merchant and agent wholesalers? - correct answer ✔✔merchants take
ownership to a product; agents act as intermediaries
What is the difference between generalist and specialist wholesalers? - correct answer ✔✔Generalists
sell many different products; specialists sell a specific range
Why do retailers exist? - correct answer ✔✔They add value by adjusting discrepancies between the
needs of consumers and sellers
Why is breaking bulk important? - correct answer ✔✔sellers want to produce in bulk, consumers want to
buy in small amounts
How does assorting (in retail) add value? - correct answer ✔✔consumers want more choices
Which of these is not a reason that people shop? - correct answer ✔✔increase in social status
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