___ is the process of setting marketing goals, the planning and execution of activities to meet these
goals, and measuring progress toward their achievement.
A product is a good, service, or idea to ___ the customer's needs.
• create
• influence
• satisfy
• reduce - correct answer ✔✔Satisfy
___ is/are the means of communication with the customer.
• Process
• People
• Price
• Promotion - correct answer ✔✔Promotion
Robert Louis Stevenson once said that "Everyone lives by ____ something."
• marketing
• producing
• building
, • selling - correct answer ✔✔Selling
If the National Institutes of Health issued a guideline with cautions about the intake of certain types of
artificial sweeteners, this would be an example of marketing.
• true
• false - correct answer ✔✔True
It is important that any employees that interact with a company's customers carry "marketing" as part of
their job titles.
• true
• false - correct answer ✔✔False
Roughly ___ % of the dollar price paid by consumers for a product goes to cover the cost of marketing.
• 10
• 25
• 50
• 75 - correct answer ✔✔50
There are several different types of marketing functions that must take place in order to get products
from producers to consumers. Which of the following is NOT one of those functions?
• physical distribution
• matching
• producing the physical product
• promotion - correct answer ✔✔Producing the Physical Product
Which company is generally credited with originating the marketing concept?
• General Electric
• IBM
• Kodak
• Ford - correct answer ✔✔General Electric
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