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MGT103 FULL Exam Questions and Answers
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MGT103 FULL Exam Questions and Answers
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UCSD MGT 103 Final Exam Questionsand Answers
5 categories (including %) of product adopters - Answers -Innovators - 2.5%
Early Adopters - 13.5 %
Early Majority - 34%
Late Majority - 34%
Laggards - 16%
most important group of product adopters - Answers -early majority
4 things majority adopters ARE - Answers -1. more cost averse
2. less tech savvy
3. less engaged
4. less forgiving about product faults
5 things majority adopters NEED - Answers -1. lower cost
2. ease/convenience
3. more persuasion
4. more reliability
5. more assistance
80/20 rules - Answers -80% of your business comes from 20% of your customers
most important thing to include in market share - Answers -yourself!!!!
who decides who to track in the market share? - Answers -marketing w/ input from sales
do you have to be profitable in your first year? - Answers -no
what % confidence should you be in your sales forecast? - Answers -between 70-85%
how much money do you need to hit to make 20/20 in revenue? - Answers -ONE
BILLION DOLLAR$
price: definition - Answers -what product/service is listed at
cost: definition - Answers -price paid for product/service
value: definition - Answers -ratio of perceived benefits to price
, what % of Gross National Product does the service industry account for? - Answers -
50%
class reading:
on a scale of 1-10, how important does Jeff Bezos view the computer? - Answers -11 or
12
class reading:
Amazon's customer value proposition is:
a. operational efficiency
b. customer focus
c. innovation
d. all of the above - Answers -d. all of the above
the most common answer in marketing - Answers -"no" + reason why
the marketing decile is based on:
a. your own company
b. the entire market basket - Answers -b. the entire market basket
2 ways to grow business - Answers -1. steal business
2. expand market
in the customer decile, the number in the 10th decile (first column) should be ______
than the 1st decile (last column)
a. smaller
b. larger - Answers -a. smaller
marketing mix that Dexcom uses - Answers -1. product
2. price
3. promotion
4. ** partners **
5 steps of common sales process
(think: Old Farts Passing Are Smelly) - Answers -1. Opening
2. Fact Finding
3. Presentation (FAB)
4. Assess Interest/Answer Q's
5. Seek Commitment
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