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BSAD 180 Final Exam UWEC Questions And Answers Rated 100% Correct

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  • Course
  • BSAD 180 UWEC
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  • BSAD 180 UWEC

Article: 4 principles of marketing in the digital age - ️️1) clarify business objectives 2) use innovative teams to find opportunity 3) decouple strategy and innovation 4) build open assets in the marketplace Business marketers (B2B) - ️️Direct efforts toward people who are buying produ...

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  • October 16, 2024
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  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • BSAD 180 UWEC
  • BSAD 180 UWEC
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PatrickKaylian
BSAD 180 Final Exam UWEC
Article: 4 principles of marketing in the digital age - ✔️✔️1) clarify business objectives
2) use innovative teams to find opportunity
3) decouple strategy and innovation
4) build open assets in the marketplace


Business marketers (B2B) - ✔️✔️Direct efforts toward people who are buying products
to use either directly or indirectly to produce other products

consumer marketers (B2C) - ✔️✔️Direct their efforts toward people who are buying
products for personal consumption


Market segmentation - ✔️✔️dividing potential customers into groups of similar people
or segments

consumer market segmentation - ✔️✔️Demographic, geographic, psychographic,
behavioral

What's the purpose of Marketing? - ✔️✔️creating, communicating, and delivering value
to customers. managing customer relationships in ways that benefit the organization

What influences customer choice? - ✔️✔️cultural, social, personal, psychological

Marketing primary data - ✔️✔️new data that marketers compile for a specific research
project. observation, interview, or survey

Marketing secondary data - ✔️✔️existing data that marketers gather or purchase for a
research project

Types of innovation - ✔️✔️Discontinuous innovation, Dynamically continuous
innovation, Continuous innovation

Promotion - ✔️✔️Influences consumer purchase decisions through information,
persuasion, and reminders

Positioning statement - ✔️✔️How the marketer likes the target market to envision
product relative to competition

Independent wholesaler businesses - ✔️✔️Buy products from different businesses and
sell them to different customers

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