BSAD 180 Final Exam UWEC Questions And Answers Rated 100% Correct
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Course
BSAD 180 UWEC
Institution
BSAD 180 UWEC
Article: 4 principles of marketing in the digital age - ️️1) clarify business objectives
2) use innovative teams to find opportunity
3) decouple strategy and innovation
4) build open assets in the marketplace
Business marketers (B2B) - ️️Direct efforts toward people who are buying produ...
BSAD 180 Final Exam UWEC
Article: 4 principles of marketing in the digital age - ✔️✔️1) clarify business objectives
2) use innovative teams to find opportunity
3) decouple strategy and innovation
4) build open assets in the marketplace
Business marketers (B2B) - ✔️✔️Direct efforts toward people who are buying products
to use either directly or indirectly to produce other products
consumer marketers (B2C) - ✔️✔️Direct their efforts toward people who are buying
products for personal consumption
Market segmentation - ✔️✔️dividing potential customers into groups of similar people
or segments
What's the purpose of Marketing? - ✔️✔️creating, communicating, and delivering value
to customers. managing customer relationships in ways that benefit the organization
What influences customer choice? - ✔️✔️cultural, social, personal, psychological
Marketing primary data - ✔️✔️new data that marketers compile for a specific research
project. observation, interview, or survey
Marketing secondary data - ✔️✔️existing data that marketers gather or purchase for a
research project
Promotion - ✔️✔️Influences consumer purchase decisions through information,
persuasion, and reminders
Positioning statement - ✔️✔️How the marketer likes the target market to envision
product relative to competition
Independent wholesaler businesses - ✔️✔️Buy products from different businesses and
sell them to different customers
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