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MKTG 329 Exam 3 Questions And Correct Answers
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MKTG 329 Exam 3 Questions And Correct Answers...
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MKTG 329 Exam 3 Questions And Correct AnswersConsumer socialization is__________. - ANSWER the providing of children with the skills,
knowledge, attitudes and experiences necessary to function as consumers
True or False: A reference group serves as a source of comparison, influence and
norms for consumers' opinions, values and behaviors. - ANSWER True
True or False: Because influencer marketing emanates from sources that have nothing
to gain from encouraging others to use brands' products and services, it has been
called the "best advertising." - ANSWER False
________ groups are groups that a consumer intends to join in the future and actually has
a reasonable chance of joining because of some direct contact with the group. -
ANSWER Anticipatory aspiration
A factor that affects a reference group's ability to influence consumer buying decisions
is illustrated by the fact that it's the new sneakers your friends make it a point to show
off, or the latest gadget you can see your friends are using. - ANSWER conspicuousness
of the product
Which of the following factors that influence a reference group's power in affecting
consumer purchase decisions is demonstrated by each of the following scenarios: a
young corporate sales representative asks a friend for advice or mimics the behavior of
an older sales representative, a member of his reference group, by taking the client to a
restaurant patronized by executives with whom he identifies as role models. - ANSWER
relevant information and experience
True or False: Reference groups derive their influence from word of mouth. -ANSWER
True
True or False: There exist primary and secondary membership groups. -ANSWER True
, ___________ are groups which one is unlikely to join even though they may accept and
strongly share the group's attitudes or closely held beliefs. -ANSWER Symbolic groups
True or False: The reference group influence on individual behaviour is based on a
variety of factors including the individual, the product choice at hand and social factors.
- ANSWER True
This is how customers judge a brand on a set of criteria that helps the customer
understand what value the brand drives. - ANSWER evaluative tendency
This is consumer feelings toward a brand. - ANSWER emotive tendency
True or False: Affiliates are companies that work together to aggregate information
about various product options in a category. - ANSWER False
True or False: The Net Promoter Score (NPS) is a measure of a customer likelihood of
purchasing a brand referred by a friend. - ANSWER False
This is an institutionalized system of rewards to provide consumers in exchange for
consumers behaving in a certain way. - ANSWER loyalty program
This, according to the chapter, is the intangible value proposition that distinguishes one
commodity product - or at least products within competitive, fragmented landscapes -
from the next. - ANSWER Brand
True or False: Loyalty programs that drive purchase work best when they are highly
targeted based on location, frequency or other relevant factors. - ANSWER True
True or False: Net Promoter Score (NPS), Customer Loyalty Index (CLI) and customer
engagement numbers are all ways of measuring brand loyalty. - ANSWER True
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