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MKTG 329 Exam 2 Questions And Correct Answers
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MKTG 329 Exam 2 Questions And Correct AnswersPerception involves the information-processing stages of
a. converting feelings into thoughts
b. exposure, attention, and interpretation
c. relating external and internal influences
d. converting stimuli into effect
e. none of these - ANSWER b. exposure, attention, and interpretation
A series of activities by which stimuli are perceived, transformed into information, and
stored is called
a. the adoption process
b. classical conditioning
c. operant conditioning
d. information processing
e. none of these - ANSWER d. information processing
A method marketers use to react to ad avoidance includes
a. product integration
b. product placement
c. brand placement
d. product synergy
e. ad integration - ANSWER b. product placement
Product placement is defined as the incorporation of brands into media for some type of
compensation
,When the receptor nerves are stimulated and pass the sensations on to the brain for
processing, _________ has taken place.
a. cognition
b. attention
c. interpretation
d. exposure
e. none of these - ANSWER b. attention
Attention involves a controlled allocation of limited mental resources toward the
processing of incoming stimuli
Which one of the following is NOT a determinant of attention?
a. the stimulus
b. the individual
c. the situation
d. the interpretation
e. All of these are determinants of attention - ANSWER d. the interpretation
The same individual may give different extents of attention to the same stimulus in
different situations.
_______ says that the longer consumers are exposed to constant stimuli, the more they
habituate, or become blind to, those stimuli.
a. subliminal stimulation
b. hemispheric lateralization
c. adaptation level theory
d. information overload
e. none of these - ANSWER c. adaptation level theory
, An ad we are conscious of when it is new may not be able to hold our attention when we
get used to it.
The left brain of most individuals seems to control
a. emotions
b. rational thought
c. verbal material
d. emotions and rational though
e. rational thought and verbal material - ANSWER e. rational thought and verbal material
Verbal material and rational thought are primarily the province of the left brain.
Interpretation occurs when a stimulus is placed within a person's relevant environment
and comes within range of their receptor nerves
a. True
b. False - ANSWER b. False
Exposure occurs when a stimulus is placed within a person's relevant environment and
comes within range of their receptor nerves.
Infomercials are program-length commercials with an 800 number and/pr Web address
through which to order or request additional information
a. True
b. False - ANSWER b. False
Infomercials are program-length commercials with an 800 number and/or Web address
through which to order or request additional information.
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