______ is concerned with the automatic response that human beings develop through
repeated exposure and reinforcement
Instrumental Conditioning
_____ relies on the action proposition that learning occurs because of a trial-and-error
process, also called operant conditioning
True
T/F -Cognitive learning is primarily related to how information is dealt with by the human
mind: how it is stored and retained, and how it is retrieved.
Consumer Learning
Motivation, cues, response and reinforcement are all critical elements of ___.
False
T/F: Repetition as a strategic application is what also enables marketers to launch new
product lines and product forms under the same brand naeme.
False
T/F: The short-term store within the human brain is a space where sensory input lasts
for just a second or two
Learning
Cognitive theorists believe that ____ is a complex mental process the happens because
, consumers make the conscious choice to process information and store that
information in their brains.
Recognition Set
In this type of test, researchers show consumers an advertisement and ask them if they
remember seeing it and if they can remember any of its main points
True
T/F: One of the most critical differences between recall tests and recognition tests is
that recall tests involve unaided recall.
true
T/F: Both consumption behaviors and attitudes are key factors that markets attempt to
measure in regard to brand loyalty.
superego
In freudian theory this represents the persons internalized expression of societys moral
codes
personality
_____ Affects the inner psychic characteristics that determine and reflect how people
think and behave
Since Personality is individual, it is not consistent
Conclusions arising from psychologists' study of human personality have not been
consistent, but in general, there are three key agreements among researchers. Which is
not given as one of these agreements upon principles?
Raymond Cattell
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Easton. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.