Exam (elaborations)
MKTG 329 Exam 1 Questions And 100% Correct Answers
- Course
- Institution
MKTG 329 Exam 1 Questions And 100% Correct Answers...
[Show more]
Content preview
MKTG 329 Exam 1 Questions And 100% Correct AnswersWhich of the following is NOT one of the four key tenets when considering the study of
consumer behavior? - ANSWER Market research looks narrowly at buyer decisions to
simplify the complexity of consumer behavior
T or F: Brand marketing is the concept of building a differentiated, recognizable identity
for your company - ANSWER True
The marketing role focused on driving customers into a company's purchase funnel-the
detailed steps in a customer journey from awareness to purchase-pushing them through
that funnel until they make a purchase, and doing so in a cost-effective way. - ANSWER
Acquisition marketing
T or F: The conversion funnel is to move consumers from consideration to awareness to
purchase. - ANSWER False
T or F: The marketer's role relative to consumer behavior ends when the consumer
selects a service or buys a promoted product. - ANSWER False
Which is not an internal influence that affects an individual's sense of self? - ANSWER
Learning
This is probably the biggest external influence on consumer's behavior; this is defined
as values, norms, language, religion, food and social habits. - ANSWER Culture
T or F: Brand is a name, term, design, symbol, or any other feature that identifies one
seller's good or service as distinct from those of other sellers. - ANSWER true
Business people truly needing to understand when and why consumers act the way they
do is: - ANSWER The basis of all strategies with which a company moves forward
, T or F: Brand marketers strive to drive brand health, which is frequently defined by
awareness and of and affinity for a brand - ANSWER True
T or F: Innate needs are biological needs such as food, water, air, clothing, shelter -
ANSWER True
This maintains that unconscious desires of consumers activate purchase decisions, and
hence, in marketing products and services, companies should make an appeal to such
desires. - ANSWER Dichter's theory of motivation
T or F: Marketing innovation refers to the development of persuasive marketing
messages highlighting a product's value proposition and the points of differentiation. -
ANSWER False
This is the governing body that reviews and regulates advertising materials so content
is truthful and does not overpromise. - ANSWER Federal Trade Commission (FTC)
Using the consumer motivation process diagram below, which of the following comes
between "tension" and "action"? - ANSWER Motivation
According to the text, savvy companies define their brands in terms of _____, not simply
by the products they sell. - ANSWER The consumer needs they satisfy
Which of the following is not one of the three facets of needs presented in the reading? -
ANSWER The variation amount customer needs results in companies hyper-targeted
messages
T or F: McClelland's human motivation theory can be used to help managers understand
how to goal set, provide feedback to and motivate and reward team members. -
ANSWER True
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Easton. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
81633 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now