,1. Which of the following best describes a product
specification?
- A) A detailed description of a product's features and
functions
- B) A marketing strategy document
- C) A user manual
- D) A financial report
- Correct Answer: A
- Rationale : Product specifications provide detailed
information about a product's features, functions, and
performance criteria, essential for development and quality
assurance.
2. What is the primary purpose of a requirements
traceability matrix in product specification?
- A) To track marketing strategies over time
- B) To ensure all requirements are tested
- C) To map customer feedback to design elements
- D) To track changes in project management software
- Correct Answer: B
- Rationale : A requirements traceability matrix is used
to ensure that every stated requirement is tested and met
throughout the development process.
, - Rationale : Target market analysis is part of market
research, not the core technical specifications of the
product itself.
### Designing Product Launch Plans
4. Which is critical to include in a product launch plan to
measure its success?
- A) List of media contacts
- B) Sales and revenue targets
- C) Design sketches
- D) Supplier list
- Correct Answer: B
- Rationale : Sales and revenue targets provide
measurable goals to determine if the product launch meets
business objectives.
5. What is the primary role of a Gantt chart in product
launch planning?
- A) To calculate the product costs
- B) To visualize the timeline of tasks
- C) To gather customer insights
- D) To assess the competitive landscape
- Correct Answer: B
- Rationale : A Gantt chart is a project management tool
that provides a visual timeline for project tasks, helping to
coordinate the workflow for a product launch.
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