GSU SCOM 2050 Final questions well
answered to pass
One of the "reasons this class exists" is that mass media is an increasingly common presence in our lives.
Which of the following is the best example of that truth? - correct answer ✔✔90% of Americans use the
Internet
What does it mean to say that media literacy is required for full participation in our society? - correct
answer ✔✔As citizens, we need to be well-informed about current events and our own culture
Which of the following is a term referring to organizations that use technological channels of distributing
messages with the purpose of creating and maintaining audiences? - correct answer ✔✔Mass Media
90% of Americans use the Internet. What percentage are "almost constantly online?" - correct answer
✔✔Around 33%
Why are we using the model of communication that we are in this course? - correct answer ✔✔Because
it describes the complex and organic nature of communication
In the Mathematical Model of Communication, which of the following terms refers to the path a
messages takes from sender to receiver? - correct answer ✔✔Channel
Which of the following statements regarding trends in media consumption is true? - correct answer
✔✔Overall media consumption is increasing
Which of the following is a term referring to the idea that it is machines and their development that
drive economic change? - correct answer ✔✔Technological Determinism
Which of the following is the best example of the Third Person Effect? - correct answer ✔✔I recognize
that gender stereotypes in the media influence my friends, but I'm sure they don't affect me.
, If I was talking to a friend on a cell phone and I suddenly couldn't hear them because their dog started
barking in the background, what part of the mathematical model of communication would best explain
this problem? - correct answer ✔✔Noise
Which of the following is NOT one of the characteristics of media literacy listed in the textbook? - correct
answer ✔✔An understanding of the economic disparities within the media sector
Which of the following was one of the impacts of the Telecommunications Act of 1996? - correct answer
✔✔It resulted in greater concentration of ownership in radio
According to the lectures, rising concentration and conglomeration have a tendency to produce what? -
correct answer ✔✔Oligopolies
Which of the following terms refers to the practice of aiming media content at specific audiences that
are alike in some important respect? - correct answer ✔✔Niche Marketing
Which of the following is a term referring to the erosion of traditional distinctions among media? -
correct answer ✔✔Convergence
Today, 5 companies own roughly 70% of the media business in the US. Which of the follow is NOT one of
those companies? - correct answer ✔✔Amazon
When a feature film is simultaneously released in movie theaters and streamed online, _________
release has occurred - correct answer ✔✔day-and-date
Which of the following best describes audience fragmentation? - correct answer ✔✔People don't watch
network TV like they used to. Instead, their media consumption is highly individualized and is split up
amongst hundreds of different options.
What was one of the factors that led to increasing regulation of businesses after the Civil War? - correct
answer ✔✔All of these factors helped lead to regulation
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