DPR2613 PORTFOLIO (DETAILED ANSWERS) DUE 18 OCTOBER 2024
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Course
Image and Identity
Institution
University Of South Africa
Book
Images and Identity
This assessment consist of two (2) sections. 2. You are encouraged to revise the
lessons on myUnisa, as all the module content can be found there. 3. Answer all the
questions. Use the numbering given in the question, NOT your own. 4. Do not number
the introduction and conclusion, just use the...
This portfolio focuses on a comprehensive public relations campaign for Universities
South Africa (USAf), aimed at enhancing its corporate image and reputation in the face
of increasing competition. The portfolio consists of various sections, including the design
of a corporate communication campaign, the exploration of key theoretical concepts
such as corporate identity and corporate reputation, and the practical application of
these concepts in real-world scenarios. Additionally, the portfolio will discuss South
Africa’s 30 years of democracy, using it as a case study to demonstrate how strategy
and corporate identity are intertwined in large-scale campaigns. Through a combination
of theoretical definitions, campaign development, and critical analysis, this portfoli o will
assess USAf’s positioning in the higher education sector and the importance of
maintaining a strong brand identity.
SECTION A
CONTENT
1. Campaign Name, Slogan, and Objectives
Campaign Name: “Elevate Education: Strengthening South Africa’s Future”
Slogan: “Building Brighter Futures, One Step at a Time”
The purpose of the campaign is to position USAf as a leading institution in higher
education by showcasing its commitment to academic excellen ce, innovation, and
community engagement.
SMART Objectives:
• Specific: To enhance USAf’s visibility and brand recognition among prospective
students, faculty, and stakeholders in South Africa.
• Measurable: Increase applications by 10% and engagement on digital platforms by
20% within 12 months.
• Achievable: Utilize current resources, including existing partnerships with academic
institutions and government, to reach targeted goals.
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