HFT3240 Exam 1 Study Guide with Complete Solutions
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Course
2024/2025
Institution
2024/2025
HFT3240 Exam 1 Study Guide with
Complete Solutions
True or false: Embassy Suites, Waldorf Astoria, Residence Inn, and Hampton Inns are all Hilton
Brands. - Answer-False, they do not own the Residence Inn it's owned by marriot
True or false:
With Hilton Honors you can earn airline miles. - Answ...
Who is an 'internal customer'? - Answer✔✔-A staff member
Service marketing is the connection between - Answer✔✔-Production and consumption
Customer-centric organizations focus on - Answer✔✔-Needs of the target audience
How many categories of customers are there:
There are no categories customers are the current clients of the firm
Two internal and external customers
Three Internal, external and ex-customers
Four Internal, external, ex-customer and potential customers
None of the above - Answer✔✔-None of the above
Internal marketing focuses on motivating employees - Answer✔✔-towards customer focused
service performance
The customer centricity approach has an impact on
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