BUS2 130, Exam 1, SJSU Questions and Correct Verified Answers Latest Version
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Course
BUS2 130
Institution
BUS2 130
Marketing's role within a firm
Marketing should be a profitable investment that forces business to
confront uncertainty in the environment, like
changes in consumer tastes or
changes in regulations.
What is the overall plan for marketing strategy?
segmentations, targeting, positioning
M...
✓ needs learned in the process of enculturation (belonging, self
expression, knowledge acquisition, etc)
Wants
✓ options used to fill needs
Demands
✓ wants backed by consumer buying power.
Customer Equity
✓ The sum of the lifetime values of all a company's current and potential
customers. companies must manage it carefully, and view customers
as assets that need to be maximized.
✓ It is dependent upon customer loyalty from a firm's profitable
customers.
✓ It is a reflection of a company's future.
Master01 | September, 2024/2025 | Latest update
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