BUS203: Principles of Marketing - Saylor Direct Credit Final Exam Questions and Answers
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World History Saylor
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World History Saylor
BUS203: Principles of Marketing - Saylor
Direct Credit Final Exam Questions and
Answers
To understand if a product offering is financially feasible, companies often consider which of the
following?
a.Customers' value segmentation
b.Customers' personal value equation
c.Customers' income an...
BUS203: Principles of Marketing - Saylor
Direct Credit Final Exam Questions and
Answers
To understand if a product offering is financially feasible, companies often consider which of the
following?
a.Customers' value segmentation
b.Customers' personal value equation
c.Customers' income and demographics (x)
d.Customers' potential interest in the product b.Customers' personal value equation
Pricing is the most important decision made by business. Of the following, which three
perspectives are considered when pricing?
a.Sales, customer, economic (x)
, BUS203: Principles of Marketing - Saylor
Direct Credit Final Exam Questions and
Answers
b.Sales, employee, executive
c.Customer, economic, societal
d.Customer, societal, sales (x) c.
Customer, economic, societal
What kind of business approach recognizes that consumers want value in both their products and
services?
a.Market-oriented (x)
b.Product-oriented (x)
c.Customer-oriented
d.Service-oriented c.Customer-oriented
, BUS203: Principles of Marketing - Saylor
Direct Credit Final Exam Questions and
Answers
Which of the following is designed to deliver one consistent promotional message to a potential
buyer?
a.Integrated marketing communication (x)
b.Advertising
c.Personal Selling (x)
d.Public Relation
What do companies use public relations to do?
a.Build brand awareness through free advertising
b.Create a favorable image for a brand
, BUS203: Principles of Marketing - Saylor
Direct Credit Final Exam Questions and
Answers
c.Ensure a controlled audience response
d.Attract investors and maintain a relationship with shareholders b.Create a favorable
image for a brand
Which of the following describes the process of designing and manufacturing a product, and then
bringing it to the market?
a.Strategy
b.Exchange
c.Value chain
d.Commercialization c.Value chain
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