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Chapter 1 Intro to Public Relations questions with actual answers
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Chapter 1 Intro to Public Relations questions with actual answers
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Chapter 1 Intro to Public Relationsquestions with actual answers.
What is public relations? ANS -•a *strategic communication process* that builds *mutually beneficial
relationships* between organizations and their publics
•At its core, public relations is about influencing, engaging, and building a relationship with key
stakeholders to contribute to the way an organization is perceived
What are the six key words of Public Relations? ANS -•Deliberate
•Planned
•Performance
•Public Interest
•Two-Way Communication
•Management Function
What does the keyword of PR Planned mean? ANS -Public relations activity is organized. Solutions to
problems are discovered and logistics are thought out, with the activity taking place over a period of
time. It is systematic, requiring research and strategic thinking
What does the keyword of PR Deliberate mean? ANS -Public relations activity is intentional. It is
designed to influence, gain understanding, provide information, and obtain feedback from those
affected by the activity.
What does the keyword of PR Performance mean? ANS -Effective public relations is based on actual
policies and performance. No amount of public relations will generate goodwill and support if the
organization has poor policies and is unresponsive to public concerns.
What does the keyword of PR Public Interest mean? ANS -Public relations activity should be mutually
beneficial to the organization and the public; it is the alignment of the organization's self-interests with
the public's concerns and interests.
, What does the keyword of PR Two-Way Communication mean? ANS -Public relations is not just
disseminating information but also the art of listening and engaging in a conversation with various
publics.
What does the keyword of PR Management Function mean? ANS -Public relations is most effective when
it is a strategic and integral part of decision making by top management. Public relations involves
counseling, problem solving, and the management of competition and conflict.
What do industries and corporations typically call Public relations? ANS -• Corporate Communications
• Combination of titles (Community and Government Relations)
What do nonprofit and government agencies typically call Public relations? ANS -• Public Information
and Marketing Communication (by nonprofits)
• Community Relations by social services agencies
• Public Affairs by government agencies
What are some negative terms used to describe public relations? ANS -• spin
• flack
• framing
• PR fluff
• PR stunt
• the art of saying nothing
What is marketing? ANS -The management function that identifies human needs and wants, offers
products and services to satisfy those demands, and causes transactions that deliver products and
services to users in exchange for something of value to the provider.
How can PR support the marketing team? ANS -• By generating publicity in media and social media, or
during a crisis.
• By creating a favorable environment for marketing to sell its products and services. PR's role is
strategic, deliberate ongoing, and focused.
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