NUSC 4272 Exam 1 Questions and Answers (100% Pass)
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Course
NUSC 4272
Institution
NUSC 4272
Marketing overview
Consists of individual & organizational activities that facilitate and
expedite satisfying exchange relationships in a dynamic environment
through the creation, distribution, promotion, and pricing of goods,
services, and ideas
- American Marketing Association
- Effic...
✓ - Customer satisfaction: customer's positive, neutral, or negative
feelings about the value received from a product
✓ - Customer loyalty: refers to the frequency with which a customer
consistently purchases a specific brand
Ethics of marketing
✓ - A Code of Ethics: Rules for standards of professional behavior, based
on relationships within businesses and professional organizations
✓ - Standards of Practice: Measure of what is expected to happen
Ethical Conduct
✓ - Priority of an organization
✓ - Through proper planning, organizing, staffing, leading, and controlling
ensure that ethical conduct is followed
✓ - Academy of Nutrition and Dietetics Code of Ethics (AND Code of
Ethics)
✓ - Sponsorship (Advertising and Sponsorship)
Different marketing concepts
Master01 | October, 2024/2025 | Latest update
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