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MCS 005 Test 1 Quizzes & Ans!!
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MCS 005 Test 1 Quizzes & Ans!!
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Name: Score:30 Multiple choice questions
Term 1 of 30
What happened to the ideal of objectivity in US journalism in the wake of the Vietnam War?
The erosion of traditional distinctions of media spurred in part by new technologies
Ability of a literate media consumer to access or approach media content from a variety of
personally satisfying directions.
"The belief in objectivity is a faith in facts, a distrust of values, and a commitment to their
segregation"
Government news management collided with a growing adversary culture in universities,
journalism, in the gov itself, and in the population at large.
Term 2 of 30
According to Robert McChesney, did people in the early history of the nation accept or reject the
notion that the government could and should subsidize papers to ensure a functioning free
press?
Yes
Accept
False. Bristol Cable hasn't been around very long. They are also locally based in Bristol, UK.
Not US.
True
, Term 3 of 30
Does Stanley Baran claim there has been a shift from consumption-on-demand to appointment
consumption of media or a shift from appointment consumption to consumption-on-demand?
Maintained through interpersonal communication AND mass communication
Appointment consumption to consumption-on-demand
Higher pay, better working conditions, and more benefits, protection for staff from
"unilateral change by TRONC" (aka job security)
Strategies for analyzing and discussing media messages
Term 4 of 30
Be familiar with the different business models of mass communication outlined by Stanley Baran.
Media Communication Culture and Media Literacy
The Evolving Mass Communication Process
Books
Newspapers
Magazines
Film
Radio, Recording and Popular Music.
Television, cable, and Mobile Video
The internet and the World Wide Web
Media freedom, regulation and ethics
Global media
Ability of a literate media consumer to access or approach media content from a variety of
personally satisfying directions.
Government news management collided with a growing adversary culture in universities,
journalism, in the gov itself, and in the population at large.
Ideal that justifies knowledge and authority in major profession.
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