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MBA MFT STUDY CARDS EXAM ()QUESTIONS WITHANSWERS
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MBA MFT STUDY CARDS EXAM (2024- 2025)QUESTIONS WITHANSWERS
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MBA MFT STUDY CARDS EXAM (2024-2025)QUESTIONS WITHANSWERS
theory of constraints (TOC) - <<Answers>>>a management
paradigm that views any manageable system as being limited
in achieving more of its goals by a very small number of
constraints
leadership - <<Answers>>>the process by which an
individual exerts influence over other people and inspires,
motivates, and directs them their activities
4 types of conflict management styles - <<Answers>>>(1)
Accommodating conflict style: High Concern for Others'
Needs
(2) Avoiding conflict style: Low Concern for Others' and Own
Needs
(3) Forcing Conflict Style: High concern for own needs
(4) Collaborating Conflict Style: high concern for others' and
own needs
decision management - <<Answers>>>Those aspects of the
decision process in which the manager either initiates of
implements a decision.
segmentation - <<Answers>>>-cornerstone of marketing
-helps deliver value by focusing efforts on segments or
smaller groupings or clusters of consumers
-it can be identifiable, sizeable, stable or growing, accessible,
and congruent with objectives and resources
, MBA MFT STUDY CARDS EXAM (2024-
2025)QUESTIONS WITHANSWERS
market segmentation - <<Answers>>>-the process of dividing
a market into subsets of consumers with common needs or
characteristics
market targeting - <<Answers>>>-the selection of one or
more of the segments identified for the company to pursue
cognitive dissonance - <<Answers>>>The feeling of post
purchase psychological tension or anxiety this call cognitive
dissonance
joint venture - <<Answers>>>Global market entry strategy in
which a foreign company and local firm invest together.
Creates a local business in order to share ownership, control,
and profits of the new company.
licensing - <<Answers>>>A company offers the right to
trademark, patent, trade secret, or other similarly valued items
of intellectual property in return for a royalty or fee
marketing mix - <<Answers>>>Combination of product,
price, place, and promotion (often called the four Ps) used to
market products.
, MBA MFT STUDY CARDS EXAM (2024-
2025)QUESTIONS WITHANSWERS
marketing research - <<Answers>>>Process of collecting and
analyzing data that's relevant to a specific marketing situation.
secondary data - <<Answers>>>Information used in
marketing decisions that has already been collected for other
purposes.
primary data - <<Answers>>>Newly collected marketing
information that addresses specific questions about the target
market.
focus group - <<Answers>>>Group of individuals brought
together for the purpose of asking them questions about a
product or marketing strategy.
brand - <<Answers>>>Word, letter, sound, or symbol that
differentiates a product from similar products on the market.
trademark - <<Answers>>>Word, symbol, or other mark used
to identify and legally protect a product from being copied.
private branding - <<Answers>>>Product made by a
manufacturer and sold to a retailer who in turn resells it under
its own name.
, MBA MFT STUDY CARDS EXAM (2024-
2025)QUESTIONS WITHANSWERS
generic branding - <<Answers>>>Product with no branding
information attached to it except a description of its contents.
manufacturer branding - <<Answers>>>Branding strategy in
which a manufacturer sells one or more products under its
own brand names.
brand equity - <<Answers>>>Value of a brand generated by a
favorable consumer experience with a product.
brand loyalty - <<Answers>>>Consumer preference for a
particular brand that develops over time based on satisfaction
with a company's products.
packaging - <<Answers>>>Container that holds a product and
can influence a consumer's decision to buy or pass it up.
labeling - <<Answers>>>Information on the package of a
product that identifies the product and provides details of the
package contents.
negotiation - <<Answers>>>-Is a process in which two or
more parties are in conflict working to reach an agreement
-Is a core competency
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