DECA MARKETING CLUSTER EXAM | COMPLETE QUESTIONS & WITH VERIFIED SOLUTIONS | 100% CORRECT
Exclusive Distribution - Situation where suppliers and distributors enter into an exclusive agreement that only allows the named distributor to sell a specific product.
Electronic Data Interchange ...
Exclusive Distribution - Situation where suppliers and distributors enter into an
exclusive agreement that only allows the named distributor to sell a specific product.
Electronic Data Interchange (EDI) Systems - The electronic interchange of business
information using a standardized format; a process which allows one company to send
information to another company electronically rather than with paper.
Trading Partners - Business entities conducting business electronically.
Streamline - Make (an organization or system) more efficient and effective by
employing faster or simpler working methods.
Slotting Allowances / Slotting Fee - A fee charged to produce companies or
manufacturers by supermarket distributors (retailers) in order to have their product
placed on their shelves. Known as Pay-to-Stay.
Consumer Choice - The range of competing products and services from which a
consumer can choose.
Tariff - A tax or duty to be paid on a particular class of imports or exports. OR. Fix the
price of (something) according to a tariff.
Horizontal Conflict - Refers to a disagreement among two or more channel members at
the same level. For example, suppose a toy manufacturer has deals with two
wholesalers, each contracted to sell products to retailers in different regions. If one
wholesaler decides to branch its operations into the other wholesaler's region, a conflict
will result.
Vertical Conflict - A disagreement between two channel members on consecutive
levels. For example, if the toy manufacturer discovers its products are arriving at retail
stores later than scheduled, a conflict might develop between the manufacturer and the
wholesaler responsible for shipping to retailers.
Chargeback - A demand by a credit-card provider for a retailer to make good the loss
on a fraudulent or disputed transaction.
Scrambled Merchandising - When a shop sells goods that are usually sold by another
type of shop, in order to increase profits or attract new customers.
, Direct Selling - The marketing and selling of products directly to consumers away from
a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling
includes sales made through the party plan, one-on-one demonstrations, and other
personal contact arrangements as well as internet sales.
4 P's of Marketing - Product
Price
Place
Promotion
Executive Summary - Sometimes known as a management summary, is a short
document or section of a document, produced for business purposes, that summarizes
a longer report or proposal or a group of related reports in such a way that readers can
rapidly become acquainted with a large body of material without having to read it all.
Project Status Meeting - A meeting to see how the project is progressing.
Brand Promise - Benefits and experiences that marketing campaigns try to associate
with a product in its current and prospective consumers' minds.
First-Line Managers - Term describing the management level of a company employee
directly above non-managerial workers. First line managers generally supervise
production on line tasks in the manufacturing business, and typically consist of positions
such as foreman, section head and shift boss. First line managers are an important
source of information about worker satisfaction for higher management to take into
account in their organizational planning process.
Maslow's Hierarchy of Needs - A description of the needs that motivate human
behavior. In 1943, Abraham Maslow proposed five different kinds of human needs,
beginning with the most basic: survival. Physiological needs, such as food and shelter,
are followed by needs related to safety. Next, there are needs of love and belonging.
Fourth, humans have needs of esteem, such as the need for being respected. The final
need in the hierarchy is the need for self-actualization (fulfilling one's potential). The
hierarchy suggests that basic needs must be met prior to less basic needs; for example,
a starving person will seek food before self-actualization.
Marketing - The action or business of promoting and selling products or services,
including market research and advertising.
Product Literature - A primary subset of business publishing specifically geared toward
the selection, purchase and use of a business' products. Typically this includes product
promotionally literature, product datasheets, product operating manuals and product
purchase terms and conditions.
Entertainment Guidelines - Sets minimums for receiving business amenities.
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