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CCI 150 Exam 1 Questions with Correct Answers
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CCI 150 Exam 1 Questions with Correct Answers
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CCI 150 Exam 1 Questions with Correct AnswersThere are four schools in the College of Communication and
Information. What are they? Which ones offer a minor? Which one
offers only a minor to undergraduates? Correct Answer-1. Advertising &
Public Relations
2. Communication Studies
3. Information Sciences - ONLY OFFERS MINOR
4. Journalism & Electronic Media
What are the areas of specialization in journalism? Correct Answer-
Visual communication, Print/Web, Science, Media Management,
Broadcast, Magazine, Sports, Business, Political, Entertainment,
International
Who/What owns most major media? Correct Answer-Mostly businesses
- corporate chains, large and small
Be able to identify the major ways media make money, both from the
book and lecture Correct Answer-
Media make money four ways: Correct Answer-1. Advertising
2. Subscription/Circulation Revenue
3. Audience Donations
4. Private Support
,The phrase: The media are pervasive Correct Answer-Meaning:
Influential
We know what we know through the media
What are the primary types of mass media (three)? Be able to categorize
examples. Correct Answer-Print - Books, magazines, newspapers, etc.
Electronic - Radio, tv, internet, etc.
Chemical - Primarily film, film movies, film photography
Be able to identify and recognize examples of the mass media models
discussed in class, especially elitist/populist. Correct Answer-
Elitist Populist Model Correct Answer-Populist content wins out over
Elitist content
(We get more "celebrity goes to rehab" shows than "learn a lot from the
great documentary" shows)
Profit wins - We get more content that benefit the vertically integrated
corporation
Attracts Bigger Audience
Ex. Popsugar, Buzzed, Ranker & Reality TV
Economic imperative Correct Answer-Economic = money
, Imperative = has to do it
Businesses have to make money to stay in business
Most business decisions are based upon economic imperative
What is demassification and what does it happen? Correct Answer-
Opposite of mass media
Moving away from the old "mass" media
Caused by Proliferation of Media (having LOTS more choices than ever
before)
Moving toward fragmented-(broken up)audiences
Demassification gives audiences more choice
Demassification gives advertisers more choice
Fragmented Audience - broken up audience as opposed to one big
audience
Difference between mass media and targeted media Correct Answer-
Mass Media - when a huge audience is consuming all the same media at
once (Super Bowl)
Targeted Media - a type of media for everyone ("something for
everyone")
A result of demassification
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