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CCI 150 UTK Exam 1 Questions with Correct Answers
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CCI 150 UTK Exam 1 Questions with Correct Answers
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CCI 150 UTK Exam 1 Questions with CorrectAnswers
What four schools are in the College of Communication and Information
and minors offered Correct Answer-1. School of Advertising and Public
Relations-no minor
2. School of Communication Studies-minor
3. School of Information Sciences and Tech-minor
4. School of Journalism and Electronic Media.-minor
What are the areas of specialization in Journalism? Correct Answer-1.
science journalism
2. sports journalism
3. media management
4. print/web journalism
5. broadcast journalism
6. visual communication
7. magazine journalism
Who/What owns most major media? Correct Answer-Businesses,
corporate chains, and non profits
Major ways media make money Correct Answer-1. Advertising- biggest
source of revenue
2. Circulation Revenue- audience pay for subscription
, 3. Audience Donations- mostly nonprofit
4. Private Supporters- mostly nonprofit
Understand this phrase: the media are pervasive Correct Answer-The
media are pervasive means that almost all content, news, and
information is sent out through media channels.
What are the primary types of mass media (three)? Be able to categorize
examples. Correct Answer-Print: book, magazine, newspaper
Electronic: radio, TV, internet
Chemical: primary film, old movies, stills with negatives that are run
through soap.
Understand and be able to identify and recognize examples of the mass
media models discussed in class, especially elitist/populist and vertically
integrated. Correct Answer-Elitist/Populist:
Elitist is sophisticated content meant to provoke thought such as
newspapers, science journals, and documentaries
Populist is popular content meant to entertain viewers such as the
grammies and gossip blogs
Vertically Integrated: One corporation owning multiple businesses that
works together in order to keep more money in-house
Be able to explain economic imperative. Correct Answer-Economic
imperative states that profit motive drives decision making.
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