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PRSA APR Terms Study Guide.
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PRSA APR Terms Study Guide.
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PRSA APR Terms Study GuideUniverse Correct Answer-The number of possible respondents available
to draw survey sample from
Representative sample Correct Answer-Number needed to be
representative of the universe. Any universe that is 100,000 or more
requires a sample of 384
10-K Correct Answer-Annual Report must file 60 days after close of
companies fiscal year
10-Q Correct Answer-Quarterly financial Report containing unaudited
data-filed 35 days after close of first three fiscal quarters
95% Confidence level Correct Answer-If the same survey were given
repeatedly 95% of the time the results would be the same, falling within
the same margin of error
8-K Correct Answer-information that needs to be public documented
through the SEC-a news release can be qualified. Can triggered by a
reporter questions for information that has not been issued publicly.
Publically traded organization and/or regulated. Mnemonic: "kant" wait-
information
Margin of error Correct Answer-The range, plus or minus, within which
results can vary (the larger the sample the lower the margin of error)
,Proxy Statement (Form Def 14A) Correct Answer-invitation or agenda
at for shareholders to advertise the annual meeting. Can cover-proposals
for new board members, directors or executives' salaries, bonus and
option plans for directors, and declarations by company management.
Benchmark Survey Correct Answer-Survey that is taken of a large target
audience prior to a campaign. Research after campaign can be measured
against this
Cluster Sample Correct Answer-People who are grouped or clustered by
something they have in common
Content analysis Correct Answer-Study of publications, print and
electronic media reports to measure and evaluate news coverage of an
organization, its people or activities. Attempt to objectively code and
describe the content of communication.
Depth interviews Correct Answer-One-on-one interviews with key
respondents
Focus group Correct Answer-Informal give-and-take sessions in a
controlled environment with a small group of people.(Qualitative)
Formal methods Correct Answer-Research that includes the systematic
gathering of scientifically measurable data from representative. samples.
Mail survey, telephone survey (Quantitative)
, Informal methods Correct Answer-Exploratory research that is not
gathered from scientifically represented samples (focus groups, key
influencers, letters/complaints received
Regulation Fair Disclosure (2000) Correct Answer-all publicly traded
companies disclose material information to all investors at the same time
(at all levels)
Insider Trading Study (1963) Correct Answer-Encourages timely
disclosure of "material information"
Rule 5c (Security Act of 1933) Correct Answer-Gag period-registration
of securities and led to embargo of publicity materials during a specific
timeframe (90 days from registration becomes effective) Think-high 5
for keeping your mouth shut ;)
Sarbanes Oxley (2002) Correct Answer-Corporate auditing
accountability, responsibility, and transparency. mandated a number of
reforms to enhance corporate responsibility, enhance financial
disclosures and combat corporate and accounting fraud, and created the
"Public Company Accounting Oversight Board," to oversee the activities
of the auditing profession. Think Oxley-sounds like
Auditing/Accounting Fraud
Securities Act of 1933 Correct Answer-"1. require that investors receive
financial and other significant information concerning securities being
offered for public sale; and
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