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D378 Digital Marketing Science: All lesson assessments Questions with correct answers
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D378 Digital Marketing Science: All lesson assessments Questions with correct answers
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D378 Digital Marketing Science: All lessonassessments Questions with correct answers
Which benefit can be obtained by performing a SWOT analysis while
building a digital marketing strategy?
A. Determining whether company personnel are ready to implement the
new marketing strategy
B. Revealing patterns in past campaigns, allowing companies to fix what
did not work
C. Establishing the company's financial picture and what the budget for
the new marketing strategy will be
D. Understanding the competitive environment and how to utilize
available resources Correct Answer-D. Understanding the competitive
environment and how to utilize available resources.
A SWOT analysis examines a company's strengths and weaknesses as
well as its position in the market. This enables a company to better
understand what changes will be necessary to implement its desired
strategy.
Which example reflects an integrated digital marketing strategy?
A. The producers of a film release TV commercials and place paid ads
on search engines that drive users to an interactive website made to
appear as if it is run by characters from the film.
,B. The owners of a restaurant buy advertising space on a food blog,
attach coupons to delivery bags, and send direct mail ads to residents in
the immediate area.
C. The curators of a new museum exhibit hire a web developer to create
a website where users interact with virtual art pieces, with the possibility
of changing the works into new pieces.
D. The publisher of a new novel promotes on its social media a multicity
speaking tour for the author as well as different Twitter Q&A sessions.
Correct Answer-A. The producers of a film release TV commercials and
place paid ads on search engines that drive users to an interactive
website made to appear as if it is run by characters from the film.
In this scenario, the marketing team links the various methods of
advertising together to create a single, integrated experience.
Which stage of a digital marketing strategy involves launching
campaigns and engaging customers through social media?
A. Research
B. Execute
C. Measure
D. Plan Correct Answer-B. Execute.
,The execute stage is when marketers work on putting their plan in action
to achieve their goals by launching the campaigns, promoting content,
and engaging customers.
Which strategy reflects the company's goal to increase the percentage of
visitors who engage with their content and complete desired actions?
A. Conversion rate optimization
B. Pay per click
C. Search engine optimization
D. Search engine marketing Correct Answer-A. Conversion rate
optimization.
Conversion rate optimization focuses on getting visitors to take a
desirable action, such as purchasing a product, after already having been
driven to the website.
Which two actions are a part of the measuring stage of building a digital
marketing strategy? Choose 2 answers.
A. Conducting A/B testing
B. Analyzing website traffic
C. Setting SMART objectives
D. Calculating return on investment (ROI) Correct Answer-B.
"Analyzing website traffic" is correct. Analyzing website traffic is a
component of measuring the effectiveness of the digital marketing
, strategy, allowing companies to determine whether the strategy has
increased website visits as desired.
D. "Calculating return on investment (ROI)" is correct. Calculating
return on investment (ROI) of a marketing strategy is a means of
measuring the financial benefits of the strategy against the money
invested in implementing it.
Which component of a digital marketing plan provides an overview of
market research, current digital marketing efforts, and a company's
competition?
A. Campaigns
B. Situation analysis
C. Executive summary
D. Organizational mission Correct Answer-B. The situation analysis
provides a sense of current market conditions, such as customer data,
competition, and current digital marketing plans that might affect the
project.
In the research stage of developing a digital marketing plan, search
engine optimization (SEO) audits are necessary due to changes in
algorithms. True or False? Correct Answer-This statement is true. SEO
audits are periodically conducted to make sure that the company's digital
marketing plan properly aligns with search engines' current algorithms,
which can change hundreds of times per year.
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