Exam (elaborations)
ASU MKT 425 Country Manager Quiz fully solved & verified for accuracy
- Course
- Institution
ASU MKT 425 Country Manager Quiz fully solved & verified for accuracy
[Show more]
Content preview
ASU MKT 425 CountryManager Quiz fully solved &
verified for accuracy
What is the name of your brand? - answer Allstar brands: makes
Allsmile (toothpaste brand)
Allstar brand - answer -formed in 1924
-multi-national consumer products company
-sells ethical pharmaceuticals, OTC drugs and consumer products
-divisions: ethical drugs, consumer healthcare and consumer
products
-each division has a group of category managers
-13% of world toothpaste market
Allsmile - answer -key asset of Allstar brand
-produced in the U.S., Germany and Australia
-21 SKUs available (48 with pump)
World toothpaste market - answer -world sales are ~$20 billion
-U.S. sales were $3.4 billion last year
Who are the competitors? - answer -Britesmile
-Bancav
-Clean & White
-Caregate
-Dentacare
, -Eversmile
-Local brands
-Regional brands
How is each market segmented? - answer -economy (basic cavity
protection at a low price)
-healthy (tartar control and disease prevention for healthy teeth)
-white (seeks whiter teeth)
-kids (seeks a good tasting product that appeals to children)
Toothpast formulation - answer -economy (original fluoride
formula)
-healthy (fluoride plus hydorgen peroxide)
-white (fluoride plus abrasive material)
-kids (fluoride plus special flavoring)
Toothpast packaging and formulation variations (SKUs) - answer -
sizes: small (25g), medium (75g) and large (150g)
-delivery systems: tube and pump (pump in future)
-texture: paste and gel
-benefit: economy, white, healthy, kids
Usual approach for market entry (SKUs) - answer introduce just
four SKUs and review performance before investing in additional
resources
Demographics - answer -families
-younger
-older
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BRAINBOOSTERS. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $16.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79373 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now