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BUSI 3250 Exam 3 Questions With Answers 100- Correct
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10/10/24, 8:59 PMBUSI 3250 Exam 3
Jeremiah
Terms in this set (180)
anti-aging trends for millennials (market dedicated to anti-aging in the millennial
Amortality
market)
also called the Shortcut society (MOOCs, Uber, AirBNB, renting your car to
Shareconomy
someone else)
Creation of private pages or closed groups on social media sites such as Fb,
Cloaking desharing and unselfies - deleting or use of self-destructing messages and use of
anonymous website
Predictable Consumer Behavior Analyzing data to improve marketing (as an example)
Enjoying surprises through coincidental discovers on social networks on through
Serendipity surprise boxes of cosmetics and skin care products, monthly subscriptions for dog
items, makeup, clothes
What is broader than market screening? Environmental Screening
A procedure in which the firm scans the world for changes in the environmental
Environmental Screening
forces that might affect it. Example - world threats and opportunities
A modified version of environmental scanning in which the firm identifies desirable
Market Screening
markets by eliminating the less desirable ones
Looks at a market's basic needs and Market Screening
external environmental forces. Application
of environmental scan to markets
True or False: is just because imports of a True
product are low, does not mean there isn't
a market for that product the product
may be produced locally at a large scale,
therefore reducing the need for imports of
a product.
A screening that uses countries as the basis Country Screening
for market selection. Narrowing down to a
BUSI 3250 Exam 3
A screening that uses market segments, a Segment Screening
within-country analysis of groups of
consumers, as the basis for market
selection (Within a country, for example
China. Might only look at the top 10 cities of
China as a potential market or a region
within a country)
Type of screening that is influenced by Initial Screening
climate, geography, and natural resources
(Snowmobile demand in Russia versus
Costa Rica)
Snowmobile demand in Russia versus Costa initial screening (basic needs potential)
country (or more).
Rica is what type of screening?
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, 10/10/24, 8:59 PM
Alabama's exports totaled ______ n 2019 $20.7 billion
Second Screening is Financial and True
Economic Forces
In what screening phase would you see Second Screening
trends in inflation, currency exchange,
interest rates, credit availability, paying
habits, rates of return on similar
investments
a statistical technique that divides objects Cluster Analysis
into groups based on similarity; looking to
group based on similar characteristics
a statistical technique used to estimate Trend Analysis
future values by successive observations of
a variable at regular time intervals that
suggest patterns
Trend Analysis Using the past information/data to predict the future
What phase of screening would you see Third Screening (Political and Legal Forces)
barriers to entry such as import/export
tariffs. Local content laws (Limits on foreign
ownership, limits on repatriation of
earnings, stable government policies)
In what screening phase do you see more Fourth Screening
cultural forces?
Create difficulty for companies because Fourth Screening
culture is subjective and interpretive; Can
offend if don't do your research
In what phase is data difficult to assemble, Fourth
particularly from a distance. Best to be on
the ground - if possible - to
experience/witness/better understand the
culture?
Fifth Screening is competitive forces
BUSI 3250 Exam 3
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