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Bus 100 MacDonalds Assignment 2R

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This is a comprehensive and detailed assignment on MacDonalds; a well known company,for Bus 100.

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  • October 10, 2024
  • 4
  • 2021/2022
  • Other
  • Unknown
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anyiamgeorge19
1. A well-known company is McDonald’s. Their brand promise focuses on consistency, fast

service, and fun. First, McDonald’s decided that consistency was the key towards its

success. By selling food that tastes the same and has the same quality standard, whether

it’s served in Tokyo, San Francisco, Or Cario, it brings a new challenge. Leadership

decided that it was still a huge promise to focus on and continue delivering, which makes

it their #1 brand promise towards being consistent. Second, McDonald’s incorporates fun

at their restaurant through toys provided by Happy Meals, play places for children, they

promote by using children’s movies, etc. Finally, some changes that were incorporated by

McDonald’s to satisfy their fast service, such as kiosk ordering, drive throughs (and

currently, double drive throughs), customers can get their own drink, curbside pickup,

app ordering, one counter available for all pick up orders, etc. This allows them to

become more competitive than other businesses and helps them gain more customers.

2. (a) The type of company that I would like to start up myself would be a clothing store

with numerous locations.

○ (b) The company’s target customers will be focused on adults and people who

would prefer dressing proper and elegant.

○ (c) For the adults that would not prefer to dress elegant, they will be able to

receive a store rewards card. This will enable them to receive different rewards on

special occasions, such as their birthdays or holidays. For the adults that prefer

dressing fancy, they would be able to receive full rewards and discounts for

special occasions. The store might do this because the people who normally dress

proper are most likely richer than other people, so having surplus discounts will

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