Marketing 300 Study Guide Exam Questions And Actual Answers.
7 views 0 purchase
Course
MKT 300
Institution
MKT 300
production - Answer making goods and performing services
customer satisfaction - Answer the extent to which a firm fills a customer's needs, desires and expectations
innovation - Answer the development and spread of new ideas
marketing - Answer performance of activities that seek t...
Marketing 300 Study Guide Exam
Questions And Actual Answers.
production - Answer making goods and performing services
customer satisfaction - Answer the extent to which a firm fills a customer's needs, desires and
expectations
innovation - Answer the development and spread of new ideas
marketing - Answer performance of activities that seek to accomplish an organization's objective by
anticipating customer needs and directing a flow of need-satisfying goods and services from producer to
customer
macro marketing - Answer process of directing an economy's flow of goods from producers to
consumer in a way that effectively matches supply and demand and accomplished the objectives of
society
economies of scale - Answer as a product is produced in greater numbers, the price per unit decreases
buying - Answer purchasing a good
selling - Answer offering a good
transporting - Answer moving goods
storing - Answer holding goods
standardization and grading - Answer sorting products according to size and quality
, financing - Answer providing the necessary cash and credit to produce, transport, promote, store, sell
and buy products
risk taking - Answer bearing the uncertainties of the marketing process
simple trade era - Answer time when families traded or sold surplus output to local distributors
production era - Answer time when a company focused on production of a few specific products
because few of these products are available in the market
sales era - Answer time when company emphasizes selling b/c of increased competition
marketing development era - Answer time when all marketing activities are consolidated to one
department to improve short run policy and integrate firm activities
marketing company era - Answer time when both short-run policies are developed and long range plans
that guide the company effort under the marketing concept
marketing concept - Answer idea that an organization should aim all of its effort at satisfying its
customers at a profit
production orientation - Answer making whatever easily producible products then trying to sell them
marketing orientation - Answer trying to carry out the marketing concept
customer value - Answer difference between benefits seen from marketing and costs of reaping
benefits
micro macro dilemma - Answer what's good for some producers and consumers isn't always good for
society as a whole
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TestSolver9. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
