Marketing 300 Study Guide Exam Questions Solved Correctly.
7 views 0 purchase
Course
MKT 300
Institution
MKT 300
marketing research - Answer procedures that develop and analyze the new information about a market
scientific method - Answer a decision making approach that focuses on being objective and orderly in testing ideas before accepting them
experimental method - Answer researchers compare the resp...
Marketing 300 Study Guide Exam
Questions Solved Correctly.
marketing research - Answer procedures that develop and analyze the new information about a market
scientific method - Answer a decision making approach that focuses on being objective and orderly in
testing ideas before accepting them
experimental method - Answer researchers compare the respinses of two (or more) groups that are
similar except on the characteristic being tested
population - Answer total group the researcher is interested in
sample - Answer a part of the relevant population
validity - Answer concerns the extent to which data measure what they are intended to measure
data analysis - Answer process of inspecting, cleansing, transforming, and modeling data with the goal of
discovering useful information, suggesting conclusions, and supporting decision-making
big data - Answer data sets too large and complex to work with typical data-base management tools
confidence interval - Answer the range on either side of an estimate that is likely to contain the true
value for the whole population
margin of error - Answer an amount (usually small) that is allowed for in case of miscalculation or change
of circumstances
hypotheses - Answer educated guesses about the relationship between things or about what will happen
in the future
, marketing research process - Answer a five step application of the scientific method that includes:
1) defining the problem
2) analyzing the situation
3) getting problem-specific data
4) Interpreting the data
5) solving the problem
Situation analysis - Answer an informal study of what information is already available in the problem
area
secondary data - Answer information that has been collected of published already
ex: books, the internet, magazines
primary data - Answer information specifically collected to solve a current problem
ex: surveys, intranet, focus groups
research proposal - Answer a plan that specifies what information will be obtained and how -- to be sure
no misunderstandings occur later
qualitative research - Answer seeks in-depth, open ended responses, not yes or no answers
focus group - Answer one widely used form of qualitative questioning in marketing research, which
involves simultaneously interviewing 6 to 10 people in an informal group setting
quantitative research - Answer seeks structured responses that can be summarized in numbers, such as
percentages, averages, or statistics
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TestSolver9. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
