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MAR 3400 Ch7 Questions with correct answers
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MAR 3400 Ch7 Questions with correct answers
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MAR 3400 Ch7 Questions with correct answersThe two biggest changes in sales communication are
A. Cold calling and social interaction
B. Increased competition and the Internet
C. The Internet and buyer behavior
D. Relationship building and face-to-face meetings Correct Answer-C.
The Internet and buyer behavior
Changing demographics has had little impact on the interaction with the
client.
A. True
B. False Correct Answer-B. False
The channels for sales communication continue to remain the same.
A. True
B. False Correct Answer-B. False
Today's buyer is better prepared for a sales meeting.
A. True
B. False Correct Answer-A. True
, The influence of the Internet in sales is overstated.
A. True
B. False Correct Answer-B. False
The best approach to sales communication is to increase face-to-face
meetings.
A. True
B. False Correct Answer-B. False
The buyer's communication style is
A. Not a major factor
B. Unchanged from prior years
C. Not influenced by the change in demographics
D. Important to understand to be successful Correct Answer-D.
Important to understand to be successful
The Internet has significantly introduced new sales communication
channels.
A. True
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