MKTG FINAL EXAM LATEST latest REAL EXAM 200 QUESTIONS AND CORRECT ANSWERS|AGRADE
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Course
MKTG
Institution
MKTG
MKTG FINAL EXAM LATEST latest REAL EXAM 200 QUESTIONS AND CORRECT ANSWERS|AGRADE
MKTG FINAL EXAM LATEST latest REAL EXAM 200 QUESTIONS AND CORRECT ANSWERS|AGRADE
MKTG FINAL EXAM LATEST 2024-2025
latest REAL EXAM 200 QUESTIONS
AND CORRECT ANSWERS|AGRADE
Digital marketing can appear as all of the following forms except
email marketing.
guerrilla marketing.
search engine optimization.
inbound marketing.
social media marketing.
guerrilla marketing
When you type in "sustainable travel," the website for G Adventures appears first in the list. This
is an example of
a cookie.
native advertising.
inbound marketing.
search engine optimization.
social media marketing.
search engine optimization
Which of the following technologies enables digital marketers to build customer relationships
through exceptional customer experiences?
geotracking
excellent website design
inbound marketing
the use of cookies
search engine optimization
excellent website design
A digital buyer who is engaged in product-focused shopping is someone who
has repurchased cat litter from Amazon.
is looking at guitars on eBay while waiting for an appointment.
is checking out the specifications of different camping equipment.
,is trying to locate discounts on groceries.
is searching for the best deal on a pair of running shoes.
has repurchased cat litter from Amazon
Each of the following categories is a type of online purchasing behavior except
When Eva types "makeup" into Google, the first search item is a sponsored ad for Almay. This is
best described as
geotracking.
a paid story.
cookie synching.
a paid search.
a sponsorship.
a paid search
After putting the words "beach," "resort," and "vacation" into his browser, Antoine received an
email with a discounted price on a beach resort vacation. This was likely a function of
bots.
geotracking.
, inbound marketing.
a sponsorship.
a paid search.
bots
Which statement explains how social media marketing differs from social media?
Social media allows you to see the same content as everyone else at the same moment in time.
Social media marketing is still in its infancy.
Social media marketing can only communicate mass marketing messages.
Social media marketing utilizes online social networks to communicate product messages.
Social media refers to e-mail, blogs, and websites.
Social media marketing utilizes online social networks to communicate product messages
All of the following are examples of a social media campaign except
apple encouraged its iPhone users to post their pictures with the hashtag "#shotOniPhone."
a travel company urged travelers to post pictures of their favorite trips on Instagram.
a local restaurant ran a series of 30-second ads on the radio.
a new makeup company used Facebook advertising to create brand awareness.
a clothing brand launched a search for the "Most Fashionable Professional" on LinkedIn.
a local restaurant ran a series of 30-second ads on the radio
Social media advertising is different from traditional advertising in that traditional advertising is
A drawback of social media for advertisers is that
consumers feel like they are being forced to see advertisements.
social media advertising occurs in real time.
advertiser feel they need to target specific users with specific content.
consumers must interact more with companies.
advertising occurs in a unique setting for each consumer.
consumers feel like they are being forced to see advertisements
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