1. Stories told about an organization's past accomplishments and heroes such as company founders are
part of what is called the ____ culture.
a. observable
b. underground
c. functional
d. core - Answer -a. observable
2. Planned and spontaneous ceremonies and celebrations of work achievements illustrate how the use
of _____ helps to build strong corporate cultures.
a. rewards
b. structures
c. rites and rituals
d. core values - Answer -c. rites & rituals
3. An organization with a strong culture is most likely to have a ____ .
a. tight, bureaucratic structure
b. loose, flexible design
c. small staff size
d. clearly communicated mission - Answer -d. clearly communicated mission
, 4. Honesty, social responsibility, and customer service are examples of _____ that can become
foundations for an organization's core culture.
a. rites and rituals
b. values
c. subsystems
d. ideas - Answer -b. values
5. Product innovations create new goods or services for customers, whereas ____ innovations create
new ways of doing things in the organization.
a. content
b. process
c. quality
d. task - Answer -b. process
The Kindle e-reader by Amazon and the iPad by Apple are examples of ____ innovations.
a. business model
b. social
c. product
d. process - Answer -c. product
7. Movie downloads by subscription (Netflix) and advertising revenues from Internet searches (Google)
are examples of _____ innovations.
a. business model
b. social
c. product
d. process - Answer -a. business model
8. Green innovation is most associated with the concept of ____.
a. observable culture
b. core culture
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