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MAR 3023 Biswas Final exam (Biswas/USF) Questions with Correct Answers
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MAR 3023 Biswas Final exam (Biswas/USF) Questions with Correct Answers
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MAR 3023 Biswas Final exam (Biswas/USF) Questionswith Correct Answers
Marketing Research Correct Answer-the process of planning, collecting,
and analyzing data relevant to a marketing decision
Marketing Research Process Correct Answer-A five-step application of
the scientific method that includes (1) defining the problem, (2)
analyzing the situation, (3) getting problem-specific data, (4)
interpreting the data, and (5) solving the problem.
Types of Marketing Research Correct Answer-descriptive: frequency of
something, covariance between two variables
diagnostic, predictive,
causal: cause and effect relationships
exploratory: gaining insight
Secondary Data Correct Answer-information that already exists
somewhere, having been collected for another purpose
Primary Data Correct Answer-information collected for the specific
purpose at hand
-More expensive
-More reliable
-More customization
-Competitive advantage
,-More convenient
Qualitive data Correct Answer-descriptive data, observational, looking
for patterns
Ex. Focus Group, or interviews
open-ended questions Correct Answer-ex. Why do you go on vacations?
close-ended questions Correct Answer-ex. Why do you go on vacations,
to either relax, to get away from work, see new places?
scaled-response question Correct Answer-ex. How hungry are you right
now?
Not at all (1) (2) (3) (4) (5) Very Hungry
Designing a Questionnaire Correct Answer--Clear and Concise
-Avoid ambiguous language
-Avoid leading questions
-Avoid multiple questions in one
Analyzing Quantitative data Correct Answer-T-Test, F-Test: differences
in average populations
Chi-Squared test: dependent - categorical choice, ranking or proportion
, independent variable Correct Answer-the variable that is being evaluated
Sample Correct Answer-a subset of the population
Probability Sample Correct Answer-a larger population are chosen using
a method based on the theory of probability
Random Sample Correct Answer-method of selecting from a population
in which each person has an equal probability of being selected
Systematic Sample Correct Answer-quota sample, the opposite of a
random sample where the participants are selected specifically
Convenience Sample Correct Answer-only members of a population
who are easy to reach are selected
Measurement Error Correct Answer-gap between what is trying to be
captured and what is actually recorded
Sampling Error Correct Answer-asking the wrong group or sample
Random Error Correct Answer-an error that occurs when in an
unexpected occurrence
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