Exam (elaborations)
MAR 4503 - Consumer Behavior Midterm (CH. 1-7) Questions with Correct Answers
- Course
- Institution
MAR 4503 - Consumer Behavior Midterm (CH. 1-7) Questions with Correct Answers
[Show more]
Content preview
MAR 4503 - Consumer Behavior Midterm (CH. 1-7)Questions with Correct Answers
The ______________ is the center of the business universe Correct
Answer-consumer
___________ are those who identify their need/desire, make purchases,
use products/services, and eventually dispose of it Correct Answer-
Consumers
Consumers may be purchasers, users, influencers, organizations, and/or
groups (True/False) Correct Answer-True
In the early stages of development, marketing was referred to as
______________________ Correct Answer-"buyer behavior"
Consumer behavior is an ongoing process, NOT just one transactional
process. (True/False) Correct Answer-True
Exchange is the ____________________________ Correct Answer-the
transaction between two or more things
Consumer behavior is the study of the process where individuals/groups
_________, ____________, or ____________ products, services, ideas,
or experiences to satisfy needs and desires Correct Answer-select, use,
or dispose
,What are the 3 stages in the Consumption Process? Correct Answer-pre-
purchase, purchase, and post-purchase
What is the pre-purchase stage? Correct Answer-consumers form their
needs/wants and conduct information research about a product/service
What is the purchase stage? Correct Answer-consumers expect a product
to solve their problems and want a pleasant experience
What is the post-purchase stage? Correct Answer-consumers evaluate if
the product solved their problems and form positive or negative attitudes
of it
Knowledge and data about consumers by _______________ consumers
(e.g., marketing analytics via social media) Correct Answer-segmenting
The process of market segmentation that identifies groups of consumers
who are similar to one another and then divides strategies that appeal to
one or more groups Correct Answer-demographics
What are some examples of demographics? Correct Answer-age, gender,
family structure, income, race or ethnicity, geography
What are the three fastest growing ethnic groups in the US? Correct
Answer-African Americas, Hispanic Americans, and Asian Americans
,What is psychographics? Correct Answer-composed of consumer
lifestyles (how they feel about themselves, what they value, what they
do in their spare time)
___________ __________ is when brands interact with customers
regularly; give them reasons to maintain a bond with the company
Correct Answer-relationship marketing
___________ ____________ is the tracking of specific consumers'
buying habits and crafting products and messages tailored precisely to
peoples wants Correct Answer-database marketing
_____ _______ is the collection and analysis of extremely large data sets
which can influence many areas of a consumer's life (ex: expressing
opinions on social media where marketers gather that useful information
to measure their target consumer) Correct Answer-big data
What are the 4 consumer-brand relationship types? Correct Answer-1.
self-concept attachment
2. nostalgic attachment
3. interdependence
4. love
A certain brand helps to establish a user's identity (brand help consumers
create who they are, and reflect who they want to be) Correct Answer-
self-concept attachment
, A certain brand serves as a link to the consumer's past (brand reminds
consumer of the good days) [ex: Disney] Correct Answer-nostalgic
attachment
A brand that is part of a consumer's daily routine (ex: hair products,
mobile phones, clothes, laptops, etc.) Correct Answer-interdependence
A brand that generates emotions bonds of warmth, passion, and other
strong emotions (consumers become emotionally attached to a brand out
of love) Correct Answer-love
Social marketing encourages positive behavior, and discourage negative
behavior (True/False) Correct Answer-True
Companies that adopt this philosophy choose to protect and enhance the
natural environment as they go about their business activities Correct
Answer-green marketing
____________ __________ is when consumers may suffer from attacks
from others (ex: toxic substance, cyberterrorism) Correct Answer-
consumer terrorism
___________ _____________ is repetitive and excessive shopping to
alleviate anxiety or depression (ex: shopaholics) Correct Answer-
compulsive consumption
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller cracker. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $15.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now